Your landing page’s weakest score is Trust.
How Verdant ranks
category scores
category scoresShowHide
Score over time
Trust
48PoorProof that the product is real, competent, and safe to try.



| Trust read | |
|---|---|
| Verdant | "Backed by Y Combinator" badge under the hero CTA |
| Wall of municipal customer logos (City of Dubuque, Town of Vernon, Union City, CALCOG, Coral Gables) directly below the | |
| "With over a decade of innovation" longevity claim in the hero subheadline | |
| "PROUDLY AFFILIATED WITH" logo strip (AIA Member, Google Cloud, MassChallenge, Emergent Ventures) | |
| Permit workflow checklist panel showing steps like "Apply for a Tree Permit" and "Building Department Plan Review" |
Value props
62FairTitle, subtitle, hero — do they sell the product's true value?
Preparing Government for the Agentic Age.
A system of record built for people and agents, and internal agents that give government the capacity to keep up.
Working
- Names the audience: local government
- Subhead names real category: system of record
- "Capacity to keep up" touches a real pain
Could improve
- "Agentic Age" is a coined abstraction
- Zero numbers or concrete workflows
- Hero art decorates, doesn't demonstrate
CTA
64FairCopy, size, verb, cost-feel — does the primary CTA earn the click?


Problems
- points to reading, not product
- conversion CTA demoted to nav
- 'thesis' feels like homework
- no payoff implied in label
Information hierarchy
84StrongDoes the design help or inhibit what the page is trying to say?
123- Get in touch button — Boxed header CTA rivals "Explore our thesis", splitting the fold's single action into two.
- Header nav links — Four equal-weight links (Thesis, Infrastructure, Progress, About) leak attention before the hero CTA.
- Animation on toggle — Stray low-contrast control in the fold adds an interactive element unrelated to the conversion path.
Mobile web
84StrongThe phone experience as a first-class citizen.
12- Explore our thesis button — Desktop-proportioned at roughly half the column width instead of a full-bleed thumb target.
- Serif hero headline — Scales down too little, wrapping into four tall lines that eat about a third of the first viewport.
