Your landing page’s weakest score is Trust.
How SubVysion ranks
- 1.
4M Analytics72
- 2.
Reduct59
- 3.
GPRS58
- 4.
SubVysion52
52Growth scoreupdated
category scores
category scoresShowHide
Trust
38PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| SubVysion | No visible trust signal identified. |
| Customer logo strip with Stantec and GDOT under "Industry Leaders Trust 4M" (mobile) | |
| Hero panels showing real SiteMap software UI on monitors and tablets in field use ("PLAN / BUILD / MANAGE Better") | |
| Hero imagery of a technician deploying the gyroscopic probe in the field alongside the probe hardware and a pipeline map |
CTA
52FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- no CTA in hero, nav-only
- absent from mobile fold
- demo booking feels costly
- small footprint vs headline
Value props
52FairTitle, subtitle, hero — do they sell the product's true value?
SubVysion’s headline undersells
SubVysion
3D maps of underground infrastructure
Working
- Subhead names a concrete deliverable
- Site footage grounds the use case
- No buzzword abstraction stack
Could improve
- H1 is just the brand name
- No outcome or risk-avoided stated
- Hero never shows the 3D map product
Mobile web
54FairThe phone experience as a first-class citizen.
1- Redundant hero wordmark — Giant 'SubVysion' logo repeats the header logo and consumes the fold without adding a benefit statement.
Information hierarchy
62FairDoes the design help or inhibit what the page is trying to say?
123- Hero wordmark duplication — Giant 'SubVysion' logo repeats the nav wordmark instead of stating an outcome, forcing the visitor to read the small subtitle for meaning.
- 3D maps subtitle — The only value-prop line is set small and low-contrast over busy dirt textures, subordinate to the decorative logo above it.
- Book a demo button — Primary CTA is a small dark pill in the top corner, outside the center scan path and absent from the hero itself.