Your landing page’s weakest score is Trust.

How Reduct ranks

  1. 1.4M Analytics72
  2. 2.Reduct59
  3. 3.GPRS58
  4. 4.SubVysion52
Fix Trust
59Growth scoreupdated

category scores

category scoresShowHide

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Reduct
4M Analytics
GPRS
Trust read
ReductHero imagery of a technician deploying the gyroscopic probe in the field alongside the probe hardware and a pipeline map
SubVysionNo visible trust signal identified.
4M AnalyticsCustomer logo strip with Stantec and GDOT under "Industry Leaders Trust 4M" (mobile)
GPRSHero panels showing real SiteMap software UI on monitors and tablets in field use ("PLAN / BUILD / MANAGE Better")

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Reduct’s headline undersellsGyroscopic Utility Mapping

Working

  • Names the exact technology and category
  • Hero shows probe in use plus mapped output
  • Product-in-action photo, not stock decoration

Could improve

  • No subhead stating the buyer outcome
  • Zero numbers: accuracy, depth, distance
  • Jargon-only H1 assumes insider knowledge

Mobile web

58Fair

The phone experience as a first-class citizen.

Reduct mobile capture for Mobile web

What works

What to improve

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Reduct desktop capture for Information hierarchy

What works

What to improve

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Reduct

How Reduct compares

Recommended rewrites