RiftenYC S26 landing page report.
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Your landing page’s weakest score is Trust.

Fix Trust

Score over time

10080604020Martian 49 on May 10 (Wayback)Martian 50 on May 21 (Wayback)Martian 48 on Jul 13 (Wayback)Martian 49 on Jul 24 (Wayback)Martian 52 on Jul 31 (Live)Not Diamond 58 on Feb 9 (Wayback)Not Diamond 58 on Feb 27 (Wayback)Not Diamond 59 on Mar 13 (Wayback)Not Diamond 58 on Apr 15 (Wayback)Not Diamond 56 on May 27 (Wayback)Not Diamond 56 on Jun 7 (Wayback)Not Diamond 62 on Jul 31 (Live)OpenRouter 79 on Jul 3 (Wayback)OpenRouter 79 on Jul 17 (Wayback)OpenRouter 78 on Jul 31 (Wayback)OpenRouter 76 on Aug 14 (Wayback)OpenRouter 77 on Aug 28 (Wayback)OpenRouter 78 on Sep 8 (Wayback)OpenRouter 77 on Sep 10 (Live)Unify 66 on Sep 20 (Live)Portkey 72 on Jul 28 (Wayback)Portkey 58 on Aug 7 (Wayback)Portkey 56 on Aug 28 (Wayback)Portkey 55 on Sep 6 (Wayback)Portkey 61 on Sep 10 (Live)Portkey 55 on Sep 22 (Wayback)Portkey 54 on Oct 10 (Wayback)Riften 31 on Aug 8 (Wayback)Riften 50 on Sep 20 (Live)Aug 8Sep 20
Past reportsShow past reportsHide past reports
  1. Sep 20, 202650LiveOverall +19 · Value props +24 · CTA +23Viewing
  2. Aug 8, 202631First tracked report — strongest Information hierarchy 44, weakest Trust 22View →

Trust

38Poor

Proof that the product is real, competent, and safe to try.

OpenRouter
Portkey
Martian
Not Diamond
Unify
Trust read
RiftenNo visible trust signal identified.
Martian"We've worked on Google DeepMind's early scientific initiatives, developed Anthropic's interpretability efforts, and com
Not Diamond5%+ accuracy gains | 30%+ cost savings | 2x faster dev cycles
OpenRouterStat bar: "400T+ Monthly Tokens · 10M+ Global Users · 80+ Providers · 500+ Models"
UnifyBlog index listing dated research posts: "Why we built Continual-ARC." and "The harness is not enough."
Portkey"A PALO ALTO NETWORKS COMPANY" tag under the Portkey logo

CTA

48Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Explore routing ↗
Riften
OpenRouter
Unify
Portkey
Not Diamond

Problems

  • no dominant button on fold
  • text link, footnote-scale footprint
  • 'Explore' promises reading, not value
  • labels differ per section

Value props

52Fair

Title, subtitle, hero — do they sell the product's true value?

Riften’s headline vagueEARNED INTELLIGENCE.Riften connects routing to company-specific models. Start by routing AI requests. Learn which outputs succeed. Build evaluations and training data from that experience.

Working

  • Subhead names the real mechanism
  • Response vs outcome line is sharp
  • Distinctive, memorable brand voice

Could improve

  • Headline is a two-word abstraction
  • No numbers or proof anywhere
  • Hero art decorates, never demos

Mobile web

54Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Two-row desktop nav — Seven uncollapsed links wrap onto two rows and consume the top of the first viewport.
  2. Full-height hero image — The bridge image fills the rest of the fold, pushing the headline and CTA off-screen.
  3. Explore routing link — The only CTA is a small underlined text link — not a thumb-sized, full-width button.

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Explore routing link — The only in-fold action is a small underlined text link with no button weight — a visitor cannot find the primary action in one second.
  2. Seven-link nav row — Six same-weight exits (plus CONSOLE opening externally) compete with each other and no conversion CTA anchors them.
  3. EARNED INTELLIGENCE headline — Body-text-sized headline is visually outranked by the adjacent photograph, so the core claim reads as a caption.