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- Sep 20, 202660LiveOverall +13 · CTA +24 · Mobile web +17Viewing
- Jul 7, 202647First tracked report — strongest Information hierarchy 58, weakest Trust 38View →
Your landing page’s weakest score is Value props.
How Petrarch ranks
60Growth scoreupdated
category scores
category scoresShowHide
Score over time
Value props
44PoorTitle, subtitle, hero — do they sell the product's true value?
Petrarch’s headline vague
Yesterday's data serving tomorrow's economy
Petrarch unlocks the specialized knowledge embedded in economically vital businesses to accelerate real-world AI.
Working
- Memorable, evocative phrasing
- YC badge lends credibility
- Hints at data-to-AI positioning
Could improve
- Headline never says what Petrarch does
- No numbers or concrete outcomes
- Hero image decorates, not demonstrates
Trust
52FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Petrarch | "Backed by Y Combinator" badge next to the Request access CTA |
| implicit context Mercor may benefit from pre-existing familiarity among its target audience. | |
| "New Frontier data and RL environments, off the shelf" announcement banner | |
| implicit context Scale AI may benefit from pre-existing familiarity among its target audience. | |
| implicit context Turing may benefit from pre-existing familiarity among its target audience. | |
| Logo strip "WITH TOP FRONTIER AI AND RESEARCH TEAMS" showing Anthropic, Mistral AI, Brown, and University of Washington |
Information hierarchy
66FairDoes the design help or inhibit what the page is trying to say?
1234- Request access button — Dark charcoal button on a dark Colosseum background nearly disappears; the primary CTA fails the one-second find test.
- Book a call pill — Second conversion action floating bottom-right splits intent with 'Request access' and sits closer to the natural exit corner.
- Y Combinator badge — Bright orange logo is the highest-contrast element in the fold, outranking both the headline and the CTA in the scan path.
- Headline over dark arches — White serif headline sits on busy stone texture with uneven contrast, forcing the eye to work to parse the value prop.
CTA
66FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'Request' feels like waiting, not value
- competing 'Book a call' floating pill
- small footprint vs huge desktop headline
- no payoff promised for the click
Mobile web
72FairThe phone experience as a first-class citizen.
123- Book a call bubble — Floating pill overlaps and crowds the 'Backed by Y Combinator' badge, clipping the wordmark at the fold edge.
- Request access button — Desktop-proportioned button floats at half the column width instead of a full-bleed thumb target.
- Hero headline wrap — Headline scales down too little and wraps into three tall lines, pushing the CTA to the very bottom of the fold.