Palette Landing Page Growth Score | YC S26

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Palettehttps://palettelabs.com/

Your landing page’s weakest score is Trust.

How Palette ranks

Fix Trust

60Growth scoreupdated Sep 20, 2026

category scores

Trust44 CTA56 Value props62 Information hierarchy68 Mobile web72

category scoresShowHide

Trust44 CTA56 Value props62 Information hierarchy68 Mobile web72

Score over time

Trust

44Poor

Proof that the product is real, competent, and safe to try.

	Trust read
Palette	"BACKED BY" strip with Y Combinator and OpenAI logos (mobile fold)
Krea	Product screenshot of the Krea app interface ("Let's create something") on the monitor
Runway	"We partner with the world's leading organizations to advance their industries:" logo strip (Amazon logo visible)
Pika	implicit context Pika may benefit from pre-existing familiarity among its target audience.
Luma AI (Dream Machine)	implicit context Luma AI (Dream Machine) may benefit from pre-existing familiarity among its target audience.
Flora	"Trusted by top creatives at" logo wall (Pentagram, MSCHF, Riot Games, WPP, Wayfair, Niantic, Alibaba)

CTA

56Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Problems

sales-call click feels costly
contradicts 'one prompt' self-serve pitch
'Explore' is vague, no payoff
no product entry point in hero

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Palette’s headline undersellsMedia that inspiresYour entire studio in one prompt. From first idea to final output, keep the entire creative workflow in one conversation instead of stitching together separate tools.

Working

Subhead names real pain: stitching separate tools
"One prompt" is a concrete, memorable mechanism
Eyebrow clarifies category: multimodal studio

Could improve

H1 is generic; fits any media brand
No numbers or proof points in the fold
Hero video decorates, doesn't demo the product

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture

Book a call CTA — Primary CTA sits bottom-right outside the headline scan path, small against the full-width dark hero.
Rotating headline carousel — The value-prop headline cycles (pager dots show 6 slides), so the core message is transient instead of anchored.
Explore secondary button — Styled at near-equal weight beside 'Book a call', splitting attention at the decision moment.
Log in / Sign up pill — The brightest purple element in the fold is a nav utility, outshining the actual conversion CTA.

Mobile web

72Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture

Overlapping headline words — "educates" and "inspires" render stacked on top of each other, making the hero headline unreadable.
Book a call CTA — Primary CTA sits below the first viewport on most phones; visitors must scroll past a long paragraph to reach it.
Header login pill — The "Log in / Sign up" pill crowds the collapsed header and competes with the hamburger for the first tap.