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- Sep 20, 202666LiveOverall −4 · Trust −24 · Information hierarchy +4Viewing
- Jun 19, 202670First tracked report — strongest CTA 76, weakest Value props 62View →
Your landing page’s weakest score is Trust.
How Olam Labs ranks
66Growth scoreupdated
category scores
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Score over time
Trust
42PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Olam Labs | "Each opponent is a real AI agent" feature caption on the mobile game card |
| Live "Ask anything…" prompt box with Battle/Auto mode controls showing real product UI | |
| NeurIPS 2025 - The MindGame Challenge banner with $500 Modal Labs GPU Credits prize | |
| Leaderboard table with named models (GPT-6-Astra-Max, Gemini-3-Pro), per-game scores with error bars, and dates |
Value props
62FairTitle, subtitle, hero — do they sell the product's true value?
Olam Labs’s headline undersells
Multi-Agent Arena
Measuring how AI agents perform and behave in competitive, social environments
Working
- Honest, no-hype claim of true value
- "competitive, social" narrows the category
- Clear single CTA: Enter Arena
Could improve
- Zero concrete numbers or proof points
- Hero image decorates, doesn't demonstrate
- Buries "play against frontier AI" hook
Mobile web
72FairThe phone experience as a first-class citizen.
12- Uncollapsed desktop nav — Full four-link desktop nav row is crammed onto the phone, with About nearly clipping the right edge.
- Enter Arena button — Primary CTA keeps desktop proportions at ~half column width instead of a thumb-friendly near-full-bleed button.
Information hierarchy
76FairDoes the design help or inhibit what the page is trying to say?
123- Enter Arena button — Semi-transparent dark fill blends into the night-sky hero; the primary CTA reads as a ghost button, not the page's one action.
- Headline over clouds — "Multi-Agent Arena" sits directly on busy cloud art with no scrim, so the final letters lose contrast against the bright clouds.
- Nav link row — Four equal-weight nav links (Arena, Evaluations, Research, About) are the only other interactive elements and pull attention with no styled conversion anchor in the header.
CTA
78FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- low contrast against hero art
- no payoff hint beyond 'Arena'