MochiYC S26 landing page report.
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Your landing page’s weakest score is Trust.

Fix Trust

Score over time

80706050403020DramaBox 52 on Apr 1 (Wayback)DramaBox 49 on Apr 21 (Wayback)DramaBox 56 on May 3 (Wayback)DramaBox 44 on Aug 3 (Wayback)DramaBox 52 on Sep 20 (Live)ReelShort 63 on Sep 20 (Live)ShortMax 61 on Sep 20 (Live)GoodShort 33 on May 2 (Wayback)GoodShort 38 on May 19 (Wayback)GoodShort 34 on Jun 6 (Wayback)GoodShort 36 on Jun 18 (Wayback)GoodShort 36 on Jul 1 (Wayback)GoodShort 37 on Sep 1 (Wayback)GoodShort 56 on Sep 20 (Live)Mochi 70 on Sep 20 (Live)Sep 20

Trust

56Fair

Proof that the product is real, competent, and safe to try.

Trust read
MochiPopulated "TOP 10 TODAY" ranked catalog rail with real titles and genres
DramaBoxNo visible trust signal identified.
ReelShortimplicit context ReelShort may benefit from pre-existing familiarity among its target audience.
ShortMax"Most Popular" row showing seven real drama title posters (e.g. "Loved Twice by the Hockey Star")
GoodShort"Most Trending" grid of real titles with cover art, genre tags, and synopses (e.g. "Not His ATM, I'm The Wolf Queen")

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Mochi’s headline vagueGOD SLAYERIn a modern metropolis ruled by celebrity gods, Jason Slater's anniversary ends in horror when Zeus enslaves Annie and hurls Jas...

Working

  • Content-first hero shows real catalog
  • 'MOCHI TV ORIGINAL' badge signals exclusives
  • 'WATCH NOW' CTA promises instant outcome

Could improve

  • No line saying what Mochi is
  • No pricing or 'free' signal
  • Synopsis truncated mid-sentence

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. 1 / 14 counter — A 14-slide rotating hero means the value message changes before it lands; mobile already shows a different slide.
  2. Top 10 row — Oversized rank numerals and five posters crowd the fold at hero-level weight, splitting attention from the primary action.
  3. GET THE APP button — Bordered header CTA competes with WATCH NOW and routes attention away before the hero is read.

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Mochi

Problems

  • no cost signal on the click
  • competes with 'GET THE APP' in nav
  • carousel rotates the CTA's target

Mobile web

86Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. WATCH NOW row — Two carousel chevrons crowd the primary CTA's row and cap its width short of full-bleed.
  2. Truncated Top 10 title — "I Can See Ever..." cuts off mid-title, hiding what the ranked show actually is.

Competitors

inferred from product, audience, and value prop