MarkovYC S26 landing page report.
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Your landing page’s weakest score is Trust.

Fix Trust

Score over time

90807060504030Surge AI 46 on Jun 9 (Wayback)Surge AI 45 on Jul 15 (Wayback)Surge AI 44 on Jul 24 (Wayback)Surge AI 46 on Aug 13 (Wayback)Surge AI 44 on Aug 21 (Wayback)Surge AI 46 on Aug 31 (Wayback)Surge AI 46 on Sep 20 (Live)Scale AI 62 on May 30 (Wayback)Scale AI 62 on Jun 15 (Wayback)Scale AI 49 on Jul 11 (Wayback)Scale AI 64 on Aug 23 (Wayback)Scale AI 62 on Sep 5 (Wayback)Scale AI 61 on Sep 20 (Live)Mercor 75 on Jun 25 (Wayback)Mercor 76 on Jul 14 (Wayback)Mercor 77 on Jul 23 (Wayback)Mercor 74 on Aug 12 (Wayback)Mercor 59 on Aug 28 (Wayback)Mercor 57 on Sep 5 (Wayback)Mercor 54 on Sep 20 (Live)Snorkel AI 64 on May 22 (Wayback)Snorkel AI 77 on Jun 6 (Wayback)Snorkel AI 76 on Jun 14 (Wayback)Snorkel AI 75 on Jul 1 (Wayback)Snorkel AI 75 on Jul 28 (Wayback)Snorkel AI 75 on Aug 28 (Wayback)Snorkel AI 68 on Sep 20 (Live)Invisible Technologies 58 on Sep 20 (Live)Markov 59 on Apr 13 (Wayback)Markov 64 on Aug 22 (Wayback)Markov 65 on Sep 20 (Live)Apr 13Aug 22Sep 20
Past reportsShow past reportsHide past reports
  1. Sep 20, 202665LiveOverall +1 · Mobile web +6Viewing
  2. Aug 22, 202664Overall +5 · Trust +14 · Value props +10View →
  3. Apr 13, 202659First tracked report — strongest Information hierarchy 72, weakest Trust 38View →

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Markov
Snorkel AI
Trust read
Markov"150k+ downloads on HuggingFace" badge
Surge AI"New Frontier data and RL environments, off the shelf" announcement banner
Scale AIimplicit context Scale AI may benefit from pre-existing familiarity among its target audience.
Mercorimplicit context Mercor may benefit from pre-existing familiarity among its target audience.
Snorkel AILogo strip "WITH TOP FRONTIER AI AND RESEARCH TEAMS" showing Anthropic, Mistral AI, Brown, and University of Washington
Invisible Technologies"We've trained over 80% of the world's leading AI models and deploy them at enterprise scale."

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Markov
Scale AI
Snorkel AI

Problems

  • no action verb — reads as a label
  • outlined style loses to yellow badge
  • secondary CTA is visually heavier

Mobile web

62Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. Headline block — Five-line headline eats the entire first viewport, pushing every CTA below the fold.
  2. TALK TO US button — Desktop-proportioned half-width button; on mobile it should be full-bleed and clearly primary.
  3. Announcement banner — Two-line purple banner takes ~100px of the first viewport before the page even starts.
  4. HuggingFace badge — Bright yellow full-width bar outshines both real CTAs, muddying which action is primary.

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Markov’s headline sellsData + environments for training computer-use AI.We capture how people use computers—and turn it into data models can learn from.

Working

  • Names the exact category in seven words
  • Subhead explains the mechanism plainly
  • 150k+ HuggingFace chip adds credible proof

Could improve

  • No scale or quality numbers in hero copy
  • No hero visual showing the data itself
  • Emotionally flat; ignores data-sourcing pain

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. HuggingFace yellow badge — Highest-contrast element in the fold is an outbound link that outshouts both CTAs.
  2. Talk To Us button — Primary action shares equal size and row with two rivals and carries an external-link icon suggesting an exit.
  3. Announcement banner link — Bright purple bar with a 'Read more.' link pulls the first glance off the conversion path.