Your landing page’s weakest score is Trust.
How Marengo ranks
- 1.
Pulley75
- 2.
Marengo74
- 3.
PermitFlow67
74Growth scoreupdated
category scores
category scoresShowHide
Trust
52FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Marengo | "Backed by Y Combinator, a16z Scout Fund, Index Ventures Scout Fund" investor strip |
| "PermitFlow Raises $54 Million to Build Construction's AI Workforce" announcement bar | |
| "TRUSTED BY LEADING DEVELOPERS AND OPERATORS" logo bar with Gap, sweetgreen, Equinox, PVH, Hibbett Sports, Finish Line |
CTA
72FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'Give Us' frames click as cost
- outcome of click unclear
- four words, slightly long
Value props
76FairTitle, subtitle, hero — do they sell the product's true value?
Marengo’s headline sells
Accelerated Data Center Development
The engineering firm reimagined for speed. Site Due Diligence through FEED and permitting design in half the traditional time.
Working
- Names the outcome: speed to permit
- Scope is concrete: FEED, permitting
- 'Half the traditional time' quantifies
Could improve
- No absolute timeline number
- Hero image decorates, shows no work
- Proof strip is investors, not clients
Mobile web
84StrongThe phone experience as a first-class citizen.
12- Backed by badge row — Wraps onto two lines with 'Index Ventures Scout Fund' orphaned, looking broken above the headline.
- Headline wrap — Barely scaled desktop type wraps into three cramped lines that nearly touch the container edges.
Information hierarchy
86StrongDoes the design help or inhibit what the page is trying to say?
12- See How It Works button — Same size and adjacency as the primary CTA creates a coin-flip choice; lighten it to text-link weight.
- Backed by badge strip — Bold logos and colored icons sit directly above the headline and win the first eye fixation over the value prop.