Your landing page’s weakest score is Trust.
How GUILD ranks
- 1.
GUILD70
- 2.
Hadrian62
- 3.
Senra Systems55
70Growth scoreupdated
category scores
category scoresShowHide
Trust
48PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| GUILD | "Backed by Y Combinator" badge next to the primary CTA |
| Multi-location timezone bar listing CA, AZ, AL, and DC facilities with live local times | |
| Real factory machinery photo behind the hero "High-quality wire harnesses" headline |
Mobile web
68FairThe phone experience as a first-class citizen.
123- Six-line body paragraph — Desktop-length copy block pushes the primary CTA below the first mobile viewport.
- WORK WITH GUILD button — Sits off the first viewport and stops short of full-bleed width for a mobile primary CTA.
- Secondary link cluster — 'SEE HOW IT WORKS' and the Y Combinator badge stack against the CTA and dilute the single action.
CTA
72FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- vague payoff — what does click do?
- commit-heavy 'work with' framing
- no concrete deliverable named
Value props
78FairTitle, subtitle, hero — do they sell the product's true value?
GUILD’s headline sells
Automating defense production.
We make aerospace parts faster and cheaper.
Working
- Names the real business in three words
- Plain outcome: faster, cheaper parts
- Body copy explains the exact mechanism
Could improve
- No numbers backing faster/cheaper
- Hero image decorates, shows nothing
- "Faster and cheaper" is unquantified
Information hierarchy
82StrongDoes the design help or inhibit what the page is trying to say?
123- Body paragraph block — Three lines of low-contrast gray prose force reading instead of scanning; it balloons to six lines on mobile.
- LOG IN button — Boxed button treatment gives a returning-user action near-CTA weight in the top-right scan terminus.
- SEE HOW IT WORKS link — Underlined secondary action sits directly beside the primary CTA at similar text size, splitting the click decision.