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- Sep 20, 202678LiveOverall +1 · Mobile web +6 · Information hierarchy −4Viewing
- Aug 22, 202677First tracked report — strongest Information hierarchy 86, weakest Trust 56View →
Your landing page’s weakest score is Trust.
How Donkey ranks
78Growth scoreupdated
category scores
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Score over time
Trust
58FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Donkey | Detailed container-quote product UI showing "Lock this price for 48 hours" with itemized tariffs, ocean freight, and cus |
| Customer logo strip (Swoon, SLG, Gelmart, Beauty Pie) on the mobile capture | |
| Dashboard UI showing 'Exceptions' (Mechanical Delay, Under FDA Review) and 'SKUs in Transit' table with amounts, destina | |
| Integration icon diagram showing Shopify, Google, Slack, TikTok and Meta connections | |
| "Work with the suppliers behind" logo strip (ZARA, Carhartt, UNIQLO, lululemon, adidas) |
CTA
78FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'build' implies effort, not payoff
- no 'free' despite 'no payment due now'
- no instant-quote cue on the button
Information hierarchy
82StrongDoes the design help or inhibit what the page is trying to say?
12- Hero product screenshot — The quote UI that demonstrates 'one number' is cropped at the fold with its key price row blurred, so the strongest evidence never fully lands above the fold.
- Duplicate nav CTA — 'BUILD A CONTAINER' appears at identical weight in the nav and the hero, splitting the single-action focus between two same-label buttons.
Value props
84StrongTitle, subtitle, hero — do they sell the product's true value?
Donkey’s headline sells
Factory prices, delivered, one number.
Donkey is the AI-native trading company. Upload your buying list and see every landed price instantly, tariffs and delivery included.
Working
- Six words cover price, delivery, simplicity
- Subhead names mechanism: upload list, see prices
- Hero shows real DDP quote, not decoration
Could improve
- No numbers in headline or subhead
- Pain of tariff surprises left unspoken
- "AI-native trading company" is category jargon
Mobile web
88StrongThe phone experience as a first-class citizen.
12- Demo video screenshot — Desktop quote UI shrunk to phone width — every line of the pricing proof is illegibly small.
- Header CTA button — Duplicates the full-width "BUILD A CONTAINER" button just below it, spending header space on redundancy.