COACHYC S26 landing page report.
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Your landing page’s weakest score is Trust.

Fix Trust

Score over time

908070605040Siro 60 on Apr 1 (Wayback)Siro 65 on Sep 20 (Live)Rilla 76 on Aug 23 (Wayback)Rilla 72 on Sep 20 (Live)Quilt (SalesAsk) 48 on Apr 19 (Wayback)Quilt (SalesAsk) 64 on Sep 22 (Live)Hyperbound 67 on May 4 (Wayback)Hyperbound 64 on Jun 19 (Wayback)Hyperbound 74 on Jul 29 (Wayback)Hyperbound 75 on Sep 8 (Wayback)Hyperbound 80 on Sep 21 (Live)Second Nature 72 on May 1 (Wayback)Second Nature 74 on May 19 (Wayback)Second Nature 68 on Jul 11 (Wayback)Second Nature 74 on Sep 9 (Wayback)Second Nature 72 on Sep 20 (Live)COACH 74 on Sep 20 (Live)Sep 20

Trust

54Fair

Proof that the product is real, competent, and safe to try.

COACH
Hyperbound
Siro
Rilla
Second Nature
Trust read
COACH"Backed by Y Combinator" badge above the hero headline
SiroCustomer logo strip: Jacuzzi, American Standard, Culligan, Optimum, KAG, Great Day Improvements, McGraw Hill
RillaCustomer logo strip (Kohler, Neighborly, Groundworks) under "Trusted by leading sales teams in home improvement, home bu
Quilt (SalesAsk)Customer logo strip including Taylor Morrison, Fischer Homes, Ottawa General Contractors, and AR Roofing
HyperboundHyperbound is named in Gartner's Market Overview for B2B Sales AI Roleplay Applications
Second NatureInteractive AI role-play demo with scenario list ("Moving Avatar Discovery Call") and "Try Now" avatar card

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

COACH
Rilla

Problems

  • click feels committal — sales call
  • no low-cost secondary path
  • no payoff beyond a meeting

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

COACH’s headline sellsTrain every sales rep like your TOP PERFORMER.The best AI Coach for in-person sales reps ever built Every rep gets a coach. Your company gets a brain.

Working

  • Outcome-led headline hits a real sales-leader pain
  • "in-person" niches the AI coach against generic tools
  • YC badge adds instant credibility above the H1

Could improve

  • Zero numbers or quantified proof in the fold
  • "company gets a brain" is abstract filler
  • Mobile subhead has a typo: "ever build"

Information hierarchy

84Strong

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Header nav links — Four equal-weight links (Product, How it works, Industries, Resources) leak attention before the hero CTA.
  2. Header Book a Demo — Duplicates the hero CTA at similar visual weight, splitting the single-action focus of the fold.
  3. Hero video sliver — Only a cropped strip of the founder video enters the fold, reading as an ambiguous dark block rather than a scroll cue.

Mobile web

84Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Book a Demo button — Desktop-proportioned button floats at ~40% width; should be near-full-bleed for the thumb.
  2. Subheadline typo — Reads 'ever build' instead of 'ever built' — a visible error in the fold's key proof line.