PhasesYC S25 landing page report.
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Score over time

807060504030Scale AI 62 on May 30 (Wayback)Scale AI 62 on Jun 15 (Wayback)Scale AI 49 on Jul 11 (Wayback)Scale AI 64 on Aug 23 (Wayback)Scale AI 62 on Sep 5 (Wayback)Scale AI 61 on Sep 20 (Live)Encord 71 on Jun 14 (Wayback)Encord 72 on Jun 23 (Wayback)Encord 71 on Jul 6 (Wayback)Encord 71 on Jul 18 (Wayback)Encord 70 on Jul 30 (Wayback)Encord 73 on Aug 23 (Wayback)Encord 74 on Sep 20 (Live)Micro1 56 on Jun 4 (Wayback)Micro1 54 on Jun 29 (Wayback)Micro1 56 on Jul 11 (Wayback)Micro1 56 on Aug 9 (Wayback)Micro1 54 on Aug 18 (Wayback)Micro1 53 on Sep 5 (Wayback)Micro1 54 on Sep 20 (Live)Objaverse-style synthetic data provider Parallel Domain 36 on Apr 7 (Wayback)Objaverse-style synthetic data provider Parallel Domain 37 on Apr 21 (Wayback)Objaverse-style synthetic data provider Parallel Domain 57 on Sep 22 (Live)Phases 70 on Apr 14 (Wayback)Phases 71 on May 14 (Wayback)Phases 63 on Sep 22 (Live)Apr 14May 14Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202663LiveOverall −8 · Value props −36 · Mobile web +14Viewing
  2. May 14, 202671Overall +1 · Mobile web −8 · CTA +4View →
  3. Apr 14, 202670First tracked report — strongest Information hierarchy 82, weakest Trust 52View →

Value props

42Poor

Title, subtitle, hero — do they sell the product's true value?

Phases’s headline vagueAI for the physical worldNovel solutions for frontier robotics labs

Working

  • Names a clear audience: robotics labs
  • YC badge adds credibility
  • Clean, confident category framing

Could improve

  • Says nothing about what Phases sells
  • "Novel solutions" is empty filler
  • No numbers, outcome, or proof of product

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Phases
Encord
Trust read
Phases"Backed by Y Combinator" badge
Scale AIimplicit context Scale AI may benefit from pre-existing familiarity among its target audience.
EncordCustomer logo strip below the hero: Path Robotics, Woven by Toyota, Zipline, Pickle Robot, Toyota Research Institute, We
Micro1No visible trust signal identified.
Objaverse-style synthetic data provider Parallel DomainNo visible trust signal identified.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Phases

Problems

  • 'Request' implies waiting, not receiving
  • competes with 'Book a demo' in nav
  • small footprint vs. huge headline
  • no payoff hint — sample of what?

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Book a demo button — Styled at identical white weight as the hero CTA, splitting the primary action between two competing conversions.
  2. Footer links row — Privacy and Terms links creep into the fold, adding exits before the visitor acts.
  3. Subheadline text — 'Novel solutions for frontier robotics labs' is small and low-contrast, so the actual audience and category nearly vanish under the headline.

Mobile web

80Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Request a sample button — Desktop-proportioned button floats at partial width instead of stretching near full-bleed for the thumb.
  2. Book a demo button — Second white CTA in the header competes with 'Request a sample', splitting the single mobile action.