Liva AIYC S25 landing page report.
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Your landing page’s weakest score is CTA.

Fix CTA

Score over time

90807060504030Surge AI 46 on Jun 9 (Wayback)Surge AI 45 on Jul 15 (Wayback)Surge AI 44 on Jul 24 (Wayback)Surge AI 46 on Aug 13 (Wayback)Surge AI 44 on Aug 21 (Wayback)Surge AI 46 on Aug 31 (Wayback)Surge AI 46 on Sep 20 (Live)Scale AI 62 on May 30 (Wayback)Scale AI 62 on Jun 15 (Wayback)Scale AI 49 on Jul 11 (Wayback)Scale AI 64 on Aug 23 (Wayback)Scale AI 62 on Sep 5 (Wayback)Scale AI 61 on Sep 20 (Live)Prolific 70 on May 18 (Wayback)Prolific 66 on May 30 (Wayback)Prolific 69 on Jun 17 (Wayback)Prolific 70 on Jun 26 (Wayback)Prolific 68 on Jul 12 (Wayback)Prolific 70 on Aug 14 (Wayback)Prolific 72 on Sep 20 (Live)Mercor 75 on Jun 25 (Wayback)Mercor 76 on Jul 14 (Wayback)Mercor 77 on Jul 23 (Wayback)Mercor 74 on Aug 12 (Wayback)Mercor 59 on Aug 28 (Wayback)Mercor 57 on Sep 5 (Wayback)Mercor 54 on Sep 20 (Live)Handshake AI 71 on May 16 (Wayback)Handshake AI 72 on May 31 (Wayback)Handshake AI 72 on Jun 19 (Wayback)Handshake AI 68 on Jun 30 (Wayback)Handshake AI 71 on Aug 7 (Wayback)Handshake AI 69 on Sep 4 (Wayback)Handshake AI 69 on Sep 20 (Live)Liva AI 55 on Jun 15 (Wayback)Liva AI 49 on Sep 22 (Live)Jun 15Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202649LiveOverall −6 · CTA −36 · Mobile web +16Viewing
  2. Jun 15, 202655First tracked report — strongest Information hierarchy 72, weakest Trust 42View →

CTA

30Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Handshake AIin-product action
Prolific
Scale AI
Mercor

Problems

  • no button or input on the fold
  • only nav links 'Home'/'Contact'
  • hero ends with no next step
  • no action verb anywhere

Trust

35Poor

Proof that the product is real, competent, and safe to try.

Handshake AI
Surge AI
Trust read
Liva AINo visible trust signal identified.
Surge AI"New Frontier data and RL environments, off the shelf" announcement banner
Scale AIimplicit context Scale AI may benefit from pre-existing familiarity among its target audience.
Prolificimplicit context Prolific may benefit from pre-existing familiarity among its target audience.
Mercorimplicit context Mercor may benefit from pre-existing familiarity among its target audience.
Handshake AI"1M+ companies ready to hire. 100+ AI specialist roles across all levels."

Mobile web

58Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Uncollapsed nav row — Home and Contact sit as a full text link row under the logo instead of a hamburger, adding a second header deck.
  2. Hero body paragraph — Six lines of monospace body copy stack under the headline, making the fold read like a wall of text before any action.

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Contact nav link — The only path to conversion is a muted top-corner text link, not a visible CTA button.
  2. Hero subheadline block — The pitch ends with no action beneath it — the natural scan path terminates at the illustration with nothing to click.
  3. Work cards cut off — Card copy is truncated mid-sentence at the fold line, weakening the first proof of what Liva AI does.

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Liva AI’s headline undersellsBuilding socially intelligent AI.We build the data, evaluations, and research needed to help AI understand human intent, navigate different contexts, and interact with people appropriately.

Working

  • Honest scope: data, evals, research
  • Clear category positioning
  • No inflated buzzword stack

Could improve

  • Zero numbers or proof points
  • Hero art decorates, not demonstrates
  • No buyer outcome named