Past reportsShow past reportsHide past reports
- Sep 22, 202666LiveOverall +4 · Trust +24 · Mobile web −16Viewing
- Apr 15, 202662First tracked report — strongest Mobile web 74, weakest Trust 38View →
Your landing page’s weakest score is Mobile web.
How Fleetline ranks
66Growth scoreupdated
category scores
category scoresShowHide
Score over time
Mobile web
58FairThe phone experience as a first-class citizen.
12- Book a Demo button — Primary CTA is below the first viewport and desktop-narrow instead of full-bleed and thumb-friendly.
- Logo carousel placement — Four partner logos interrupt the path between the value copy and the CTA.
CTA
62FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- different label on mobile
- button undersized vs headline
- no weight advantage over Login
- 'Book a Demo' feels costly
Trust
62FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Fleetline | "Trusted By Fleets Across the Country" logo wall with named carriers (Dynamic Transit Co., MSA Group, Warrior Logistics) |
| 56,000+ DRIVERS ROUTED DAILY / 345,000 SHIPMENTS OPTIMIZED DAILY stats bar | |
| 4.9 ★★★★★ 70 reviews with G2, Capterra, and Google logos | |
| Live "Ask Miles" chat widget with a staffed, transportation-specific greeting | |
| "now live for all customers" announcement bar implying an active customer base |
Value props
68FairTitle, subtitle, hero — do they sell the product's true value?
Fleetline’s headline undersells
Planning for the next generation of trucking.
Fleetline simulates billions of possible ways to plan a fleet over a week and selects the optimal one. We handle the complex math so humans can handle the rest.
Working
- Subhead names the mechanism: billions of simulations
- Hero UI shows real assignments and RPM/trip stats
- Logo wall backs the claim with fleet customers
Could improve
- Headline is a mission statement, not an outcome
- No customer-facing numbers (RPM lift, hours saved)
- Mobile fold drops the product demo entirely
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
123- Get Started button — Muted dark fill blends into the black background; the Login button in the nav carries nearly equal visual weight.
- Mockup metric text — Driver rows and chip percentages render in tiny low-contrast gray that is illegible at a glance, muting the proof the mockup exists to deliver.
- Logo strip edges — Left and right logos are cropped mid-mark at the fold edge, making the trust row read as accidental rather than composed.