CLODOYC S25 landing page report.
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Your landing page’s weakest score is Value props.

Fix Value props

Score over time

9080706050People Data Labs 66 on Apr 24 (Wayback)People Data Labs 63 on May 27 (Wayback)People Data Labs 63 on Jun 10 (Wayback)People Data Labs 56 on Sep 20 (Live)Proxycurl 73 on Sep 22 (Live)Apollo.io 71 on May 4 (Wayback)Apollo.io 72 on May 20 (Wayback)Apollo.io 73 on Jun 3 (Wayback)Apollo.io 73 on Jun 17 (Wayback)Apollo.io 73 on Jun 27 (Wayback)Apollo.io 73 on Jul 14 (Wayback)Apollo.io 72 on Jul 27 (Live)Coresignal 73 on Sep 22 (Live)Crustdata 62 on Apr 19 (Wayback)Crustdata 64 on May 6 (Wayback)Crustdata 66 on May 19 (Wayback)Crustdata 65 on Jun 16 (Wayback)Crustdata 67 on Jul 20 (Wayback)Crustdata 67 on Sep 3 (Wayback)Crustdata 62 on Sep 22 (Live)CLODO 80 on Apr 2 (Wayback)CLODO 72 on Apr 19 (Wayback)CLODO 71 on Aug 11 (Wayback)CLODO 71 on Sep 22 (Live)Apr 2Apr 19Aug 11Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202671LiveTrust −10 · Mobile web +6Viewing
  2. Aug 11, 202671Overall −1 · Trust +20 · CTA −16View →
  3. Apr 19, 202672Overall −8 · Trust −30 · Value props −8View →
  4. Apr 2, 202680First tracked report — strongest CTA 82, weakest Information hierarchy 76View →

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

CLODO’s headline vaguePlanet-scale people sourcingRecruiters, labs, and go-to-market teams trust clodo to find and source their target personas.

Working

  • Names three real buyer segments in subhead
  • Strong logo wall and YC badge above fold
  • "Copy Prompt" CTA hints at agent-native use

Could improve

  • No numbers: profile count, coverage, or speed
  • "Planet-scale" is abstraction, not outcome
  • Hero image decorates; doesn't show product

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Trust read
CLODOCustomer logo wall (Mercor, hud, Eragon, Corgi, Slash, Flagright)
People Data LabsNo visible trust signal identified.
ProxycurlThe "Companies" and "People" enrichment cards showing real field schemas with a populated Stripe entry and Patrick Colli
Apollo.ioNo credit card required
Coresignal"Trusted by data teams since 2016" badge above the headline
Crustdata"We hit $10M ARR! $600k to $10m in 1.5 years. Our entire GTM is powered by our own APIs." announcement bar

CTA

70Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

CLODO
Proxycurl
Coresignal
Apollo.io
People Data Labs

Problems

  • generic — no payoff named
  • doesn't echo headline promise
  • secondary CTA near-equal weight

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Copy Prompt button — Sits at near-equal weight beside the primary Get started, splitting the one action into two.
  2. Announcement banner link — "Learn more" is the first tappable element on the page and pulls attention off the conversion path.
  3. Nav Get started — Duplicates the hero CTA in the same viewport, diluting which button is the primary action.

Mobile web

82Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1
  1. Split CTA row — "Get started" shares the row with "Copy Prompt" at equal weight instead of owning a full-width, thumb-friendly button.