Your landing page’s weakest score is Information hierarchy.
How Certus AI ranks
81Growth scoreupdated
category scores
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Score over time
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
123- Two red CTAs compete — "Hear It Live" shares the exact primary red style with nav's "Book a demo", splitting the one-second scan between two different actions.
- Six-link navigation row — "ROI Calculator", "Careers", "Blogs", "Case Studies", "Integrations" plus "How it Works" all offer exits at equal weight before the hero CTA.
- Faded trust logo strip — The client logos are so low-contrast and small they read as noise instead of proof, weakening the "TRUSTED BY THE BEST" claim.
Trust
78FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Certus AI | "Rated 4.5/5 on Trustpilot" star rating alongside the "Backed By Y Combinator" badge |
| "Setup in as little as 30 mins, delivering at least 20x ROI" benefit claim | |
| Product UI mockup showing "Loman's Pizza" dashboard with "Menu updated 3 hours ago" and "Featured Upsells" panel | |
| "Activate in 30 minutes or less" setup-speed claim (mobile) | |
| No visible trust signal identified. | |
| "BRANDS WHO TRUST US" logo strip featuring Denny's, Domino's, Hardee's, Jet's Pizza, Fazoli's, Blake's Lotaburger, and W |
Mobile web
80StrongThe phone experience as a first-class citizen.
12- Side-by-side CTA pair — "Hear It Live" and "Calculate lost orders" split the row into two half-width taps, shrinking the primary target.
- Grayscale trust logos — Four faded logos render small and low-contrast on the phone, adding clutter without legible proof.
CTA
82StrongCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- competes with red 'Book a demo' in nav
- payoff of the click not spelled out
- mobile nav promotes 'Book a demo' first
Value props
86StrongTitle, subtitle, hero — do they sell the product's true value?
Certus AI’s headline sells
Answer every call. Take every order.
Certus is the AI phone agent for restaurants. It takes orders, manages reservations, and integrates with your POS.
Working
- Headline names the exact pain and outcome
- Hero shows product working, not decorating
- Proof badges: 98.6% accuracy, $31.86 recovered
Could improve
- No dollar/call loss stat in the copy itself
- Subhead lists features, lighter on emotion
- POS integration claim stays generic