BlueYC S25 landing page report.
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Bluehttps://heyblue.com/

Your landing page’s weakest score is Trust.

How Blue ranks

  1. 1.Lindy79
  2. 2.Ohai.ai74
  3. 3.Martin68
  4. 4.Ohana65
  5. 5.Blue64
  6. 6.Friday48
Fix Trust
64Growth scoreupdated

category scores

Trust38Value props48CTA72Mobile web76Information hierarchy88
category scoresShowHide
Trust38Value props48CTA72Mobile web76Information hierarchy88

Score over time

10080604020Martin 70 on Mar 12 (Wayback)Martin 69 on Mar 25 (Wayback)Martin 68 on Apr 4 (Wayback)Martin 69 on Apr 23 (Wayback)Martin 70 on Aug 11 (Wayback)Martin 68 on Sep 4 (Live)Friday 49 on May 14 (Wayback)Friday 47 on Jun 13 (Wayback)Friday 50 on Aug 29 (Wayback)Friday 48 on Sep 20 (Live)Ohai.ai 38 on Apr 20 (Wayback)Ohai.ai 73 on May 18 (Wayback)Ohai.ai 38 on Jun 15 (Wayback)Ohai.ai 74 on Jul 27 (Live)Ohai.ai 73 on Aug 12 (Wayback)Ohai.ai 73 on Sep 17 (Wayback)Ohana 65 on Sep 20 (Live)Lindy 79 on Jul 17 (Live)Lindy 82 on Aug 20 (Wayback)Lindy 78 on Aug 28 (Wayback)Lindy 81 on Sep 17 (Wayback)Blue 30 on May 13 (Wayback)Blue 46 on Jun 10 (Wayback)Blue 64 on Sep 20 (Live)May 13Jun 10Sep 20
Past reportsShow past reportsHide past reports
  1. Sep 20, 202664LiveOverall +18 · Mobile web +42 · Information hierarchy +36Viewing
  2. Jun 10, 202646Overall +16 · Value props +28 · Trust +20View →
  3. May 13, 202630First tracked report — strongest Information hierarchy 38, weakest Trust 18View →

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Blue
Martin
Ohai.ai
Lindy
Ohana
Trust read
Blue"We'll email you when it's ready. No spam." reassurance under the waitlist form
MartinProduct Hunt "#1 Product of the Day" badge above the headline
FridayNo visible trust signal identified.
Ohai.aiFive-star testimonial card: "The best app on my phone!" — Olivia Munn, Actress
OhanaLive chat interface with "What's on your mind?" input, prompt chips (Doctor Visit, Home Safety, Burnout), and GPT-6 Astr
LindyG2 badge with 4.9 star rating below the "Try for free" CTA

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

Blue’s headline vagueYou shouldn't have to do it all yourself.There's always one more thing waiting. We're making something that does it for you, so your day can actually end.

Working

  • Emotionally resonant pain framing
  • Outcome hinted: "Blue's day can actually end"
  • Clean, human, non-buzzword tone

Could improve

  • Never says what the product is
  • "Something that does it" is placeholder-vague
  • Orb hero shows nothing about the product

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Blue
Lindy
Ohai.ai
Ohanain-product action

Problems

  • 'waitlist' promises waiting, not value
  • no payoff named for handing over email
  • vague hero copy gives CTA no promise to echo

Mobile web

76Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1
  1. Oversized logo orb — The hero mark and wordmark eat the top third of the viewport, pushing the waitlist form below the fold.

Information hierarchy

88Strong

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Oversized orb logo — The logo mark consumes the top third of the fold, outranking the headline in the scan path.
  2. Footer email link — The hello@heyblue.com mailto sits inside the fold as the only exit competing with the waitlist form.
  3. Vague subheadline block — "We're making something that does it for Blue" never says what Blue is, so the layout carries an unanchored promise.

Competitors

inferred from product, audience, and value prop
#1Lindylindy.ai79 #2Ohai.aiohai.ai74 #3Martintrymartin.com68 #4Ohanaohana.com65
#5Blue64
#6Fridayfriday.app48