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- Sep 20, 202674LiveMobile web −6 · Value props −4Viewing
- Sep 1, 202674First tracked report — strongest Mobile web 84, weakest Value props 66View →
Your landing page’s weakest score is Value props.
How Multiplier ranks
74Growth scoreupdated
category scores
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Score over time
Value props
62FairTitle, subtitle, hero — do they sell the product's true value?
Multiplier’s headline undersells
AI for asset managers, built with you
Security, infrastructure, and white-glove service for harnessing the latest agents.
Working
- Names exact audience: asset managers
- "Built with Multiplier" signals white-glove model
- Backer names carry real finance credibility
Could improve
- No concrete task or outcome named
- "Harnessing the latest agents" is insider-speak
- No product shown — hero is empty space
CTA
72FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'consultation' feels like a sales call
- mobile header shortens to 'CONSULT'
- click delivers a meeting, not value
Trust
72FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Multiplier | "Backed by:" strip naming Pete Briger, Jr. (Fortress Investment Group), Sandeep Nailwal (Polygon Foundation), Kaz Nejati |
| Customer/partner logo strip: Tiger Global, Moelis, Nomura, Société Générale, Rothschild & Co, BNP Paribas, Raymond James | |
| Customer logo row: Morgan Stanley, MetLife, Centerview, OHA (mobile capture) | |
| Customer logo strip including EastRock, Eden Capital, Elda River, Jensen Investment Management, Kedaara, and L Catterton | |
| No visible trust signal identified. | |
| Phone-frame product shot showing an Alfa briefing "Chipmakers and suppliers driving the AI compute cycle" with company t |
Mobile web
78FairThe phone experience as a first-class citizen.
123- Backed by caption — Tiny monospace credential text is clipped at the left edge and unreadable on a phone.
- CONSULT header button — Duplicates the primary 'BOOK A CONSULTATION' CTA and splits attention in the first viewport.
- Subheadline body text — Monospace subhead wraps awkwardly ('service' orphaned on its own line), slowing the read.
Information hierarchy
84StrongDoes the design help or inhibit what the page is trying to say?
123- Duplicate header CTA — Boxed 'BOOK A CONSULTATION' in the nav competes at button weight with the hero primary CTA below.
- Backed by strip — Text-only investor bios and logo marks alternate at mismatched weights, so the trust row reads as clutter instead of a scannable band.
- Watch the Video button — Same size and adjacent placement as the primary CTA; only color separates it, splitting first-click attention.