Your landing page’s weakest score is CTA.
How Kuli ranks
74Growth scoreupdated
category scores
category scoresShowHide
Score over time
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- click feels costly — schedules a call
- no self-serve or in-product path
- secondary CTA feels cheaper to click
Information hierarchy
76FairDoes the design help or inhibit what the page is trying to say?
123- Six-link nav row — Product, How it works, Features, About, Blog, Careers all sit at equal weight above the hero, offering seven exits (plus FR and Log in) before the visitor reaches 'Book a Demo'.
- Duplicate Book a Demo — The nav's dark 'Book a Demo' pill duplicates the hero CTA at identical styling and weight, splitting the click target instead of concentrating attention on one button.
- Rotating headline word — The italic purple phrase swaps between 'creator marketing' (desktop) and 'social media' (mobile), so the category promise changes per view and dilutes message clarity.
Value props
76FairTitle, subtitle, hero — do they sell the product's true value?
Kuli’s headline sells
Run creator marketing 10× faster.
Kuli is the AI co-worker for marketing teams. It watches every post, then searches, analyzes and acts — so your team ships more without growing headcount.
Working
- Outcome-led headline with a number
- Subhead explains the mechanism
- Hero demo shows real prompt + data
Could improve
- Mobile swaps to vaguer 'social media'
- 10× claim is unverified
- No customer proof point in the fold
Trust
76FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Kuli | Logo strip labeled "ICONIC BRANDS AND AGENCIES TRUST KULI" showing Microsoft, .monks, Roland-Garros, PostHog, upwzy, and |
| "CreatorIQ Connect" event banner — "October 13, 2026 | Los Angeles" with speaker Kareem Rahma | |
| "14-day free trial / No credit card required" next to the Try for free CTA | |
| Customer logo strip featuring Benefit, Revolut, New Balance, HelloFresh, Vinted, and Lacoste | |
| Product UI cards showing "Campaign Summary" and "Goal Progress" with real metrics (e.g. "64% On track", "2.36%" engageme | |
| Product screenshot of the "Influencer discovery" tool showing creator search filters and engagement metrics |
Mobile web
76FairThe phone experience as a first-class citizen.
12- Book a Demo button — Desktop-width pill floating in the left column; not full-bleed, wastes easy thumb-target space.
- Six-line body paragraph — Subhead scales to six lines of large text, pushing the CTA deep toward the bottom of the fold.