Your landing page’s weakest score is Trust.
How KelAI ranks
68Growth scoreupdated
category scores
category scoresShowHide
Trust
52FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| KelAI | "BACKED BY" strip naming Y Combinator, frst, and Robinhood Ventures |
| No visible trust signal identified. | |
| "by RavenPack" parent-brand attribution in the header | |
| AlphaSense is named the only Leader in The Forrester Wave™: Market and Competitive Intelligence Platforms, Q3 2026 | |
| Customer logo row: Morgan Stanley, MetLife, Centerview, OHA (mobile capture) |
Value props
62FairTitle, subtitle, hero — do they sell the product's true value?
KelAI’s headline undersells
Research capacity, uncapped.
Investment research at machine scale for public-market investors.
Working
- Names the real pain: capped analyst capacity
- Audience is explicit: public-market investors
- Tier-one investor logos add credibility
Could improve
- Zero concrete numbers or outputs
- Hero image decorates, never demonstrates
- Subhead restates headline in abstraction
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- demo booking feels costly/committal
- no low-friction alternative CTA
- case differs from nav 'Book a Demo'
- unlabeled arrow adds no payoff
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
123- Five-link header nav — Product, Use Cases, Security, Contact, and Jobs give attention five exits before the demo CTA; Jobs serves no buyer.
- Hero Book a demo — Dark blue fill nearly merges with the dark background; the mobile version proves a brighter treatment reads instantly.
- Header Book a Demo — Duplicates the hero CTA at equal visual weight, splitting the single action into two competing targets.
Mobile web
80StrongThe phone experience as a first-class citizen.
12- Book a demo button — Half-width pill floats in the column instead of a full-bleed thumb target.
- Hero headline block — Serif headline wraps into three tall lines, pushing the CTA to the fold's bottom edge.