Past reportsShow past reportsHide past reports
- Sep 20, 202676LiveTrust −4 · Information hierarchy +2Viewing
- May 15, 202676First tracked report — strongest Value props 82, weakest Information hierarchy 70View →
Your landing page’s weakest score is Information hierarchy.
How Ardent ranks
76Growth scoreupdated
category scores
category scoresShowHide
Score over time
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?
123- Book a Demo pair — Two 'Book a Demo' buttons in one fold — the nav version competes with the hero pair and splits the primary action.
- Terminal screenshot panel — Dense CLI help text is unreadable at this size, adding cognitive load without communicating the 6-second-branch outcome.
- Get started CTA — Terminal-style low-key styling and small footprint keep the primary CTA visually near-equal to the outlined 'Book a Demo' beside it.
CTA
72FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- generic label, no payoff
- same size as secondary CTA
- nav pushes 'Book a Demo' instead
Trust
72FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Ardent | "BACKED BY Y COMBINATOR" badge above the headline |
| Customer logo wall (DoorDash, Meta, Retool, BCG, Bitso, Framer) below the hero CTA | |
| Embedded YouTube video "PostgresAI demo 2" by PostgresTV | |
| GitHub star count "12.2k" in the header alongside the open-source badge | |
| Fabricate Data Agent chat UI showing "I need a database for a typical urgent care" prompt |
Mobile web
78FairThe phone experience as a first-class citizen.
123- Side-by-side CTA pair — Two half-width buttons split the thumb target; Get started should be full-bleed with Book a Demo stacked as secondary.
- Hatched divider strip — Decorative crosshatch band below the header burns vertical space and pushes the headline and CTA lower in the first viewport.
- Terminal screenshot text — The pixelated CLI capture renders its command text far too small to read at phone size, adding noise without information.
Value props
84StrongTitle, subtitle, hero — do they sell the product's true value?
Ardent’s headline sells
Use coding agents on real data with no risk
Create copies of any Postgres database in under 6 seconds so coding agents can verify their code works in prod
Working
- Names a real fear: agents touching prod data
- "Under 6 seconds" is a concrete, credible number
- Terminal hero shows actual CLI commands
Could improve
- "No risk" claim never explained (isolation?)
- Hero terminal shows help text, not a workflow
- Logo wall lacks a supporting proof stat