Advanced Metal ResearchYC P26 landing page report.
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Advanced Metal Researchhttps://advancedmetalresearch.com/

Your landing page’s weakest score is Trust.

How Advanced Metal Research ranks

  1. 1.Hirebotics74
  2. 2.Advanced Metal Research69
  3. 3.Path Robotics68
  4. 4.Cobot Systems (Vectis Automation)66
  5. 5.ABAGY Robotic Systems64
  6. 6.Novarc Technologies54
Fix Trust
69Growth scoreupdated

category scores

Trust58CTA68Value props68Information hierarchy74Mobile web76
category scoresShowHide
Trust58CTA68Value props68Information hierarchy74Mobile web76

Score over time

10080604020Path Robotics 27 on Apr 22 (Wayback)Path Robotics 30 on May 13 (Wayback)Path Robotics 30 on May 21 (Wayback)Path Robotics 29 on Jun 7 (Wayback)Path Robotics 29 on Jun 15 (Wayback)Path Robotics 29 on Jul 10 (Wayback)Path Robotics 68 on Sep 20 (Live)Cobot Systems (Vectis Automation) 66 on Sep 20 (Live)Novarc Technologies 53 on Apr 2 (Wayback)Novarc Technologies 54 on Sep 20 (Live)Hirebotics 69 on Apr 22 (Wayback)Hirebotics 68 on May 23 (Wayback)Hirebotics 67 on Jun 11 (Wayback)Hirebotics 70 on Jul 17 (Wayback)Hirebotics 74 on Sep 20 (Live)ABAGY Robotic Systems 64 on Sep 23 (Live)Advanced Metal Research 47 on May 10 (Wayback)Advanced Metal Research 56 on Jun 7 (Wayback)Advanced Metal Research 33 on Aug 12 (Wayback)Advanced Metal Research 69 on Sep 20 (Live)May 10Jun 7Aug 12Sep 20
Past reportsShow past reportsHide past reports
  1. Sep 20, 202669LiveOverall +36 · Value props +46 · Mobile web +38Viewing
  2. Aug 12, 202633Overall −23 · Mobile web −36 · Information hierarchy −34View →
  3. Jun 7, 202656Overall +9 · Mobile web +36 · Information hierarchy +20View →
  4. May 10, 202647First tracked report — strongest Value props 58, weakest Trust 33View →

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Cobot Systems (Vectis Automation)
Trust read
Advanced Metal ResearchNo visible trust signal identified.
Path RoboticsNo visible trust signal identified.
Cobot Systems (Vectis Automation)Hero testimonial: "With the Vectis, welding is no longer our bottleneck." — Jim H. (Owner, H&H Metals)
Novarc TechnologiesNo visible trust signal identified.
HireboticsNo visible trust signal identified.
ABAGY Robotic SystemsNo visible trust signal identified.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Advanced Metal Research

Problems

  • implies physical visit, unclear payoff
  • four words, over 3-word ideal
  • no digital next step for remote buyers

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Advanced Metal Research’s headline sellsMass-manufactured welding intelligence.We build robotic cells that see, weld, inspect, and learn.

Working

  • Concrete noun: robotic cells
  • Four specific verbs describe the product
  • Hero video shows a live weld in action

Could improve

  • No numbers or proof points in the fold
  • 'Welding intelligence' needs decoding
  • No buyer outcome (speed, cost, defects)

Information hierarchy

74Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Text-shadow headline treatment — The headline sits directly on busy video footage of sparks and stripes, relying on shadow alone for legibility instead of a contrast scrim.
  2. Right-aligned hero copy — Headline, subhead, and CTA are pushed to the right edge while the welding action pulls the eye left, splitting the scan path.
  3. Nav exit links — Catalog and Weld Game share equal weight with Contact and offer three exits before the visitor reaches the fold's single CTA.

Mobile web

76Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Uncollapsed nav link row — Full desktop link row ("Catalog", "Weld Game", "Contact") is crammed across the top instead of a hamburger, eating header width and nearly overflowing the viewport.
  2. Subheadline ragged wrap — "We build robotic cells that see, weld, inspect, and learn." wraps with an awkward right-aligned orphan "learn." that reads sloppily against the busy video background.
  3. Headline over busy video — "Mass-manufactured welding intelligence." sits over sparks and machinery with only a text shadow, reducing contrast at the sparking left edge.

Competitors

inferred from product, audience, and value prop
#1Hireboticshirebotics.com74
#2Advanced Metal Research69
#3Path Roboticspath-robotics.com68 #4Cobot Systems (Vectis Automation)vectisautomation.com66 #5ABAGY Robotic Systemsabagy.com64 #6Novarc Technologiesnovarctech.com54