9 MothersYC P26 landing page report.
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9 Mothershttps://9mothers.com/

Your landing page’s weakest score is Trust.

How 9 Mothers ranks

  1. 1.9 Mothers67
  2. 2.Fortem Technologies65
  3. 3.Allen Control Systems62
  4. 4.Epirus57
  5. 5.MARSS54
  6. 6.Anduril Industries43
Fix Trust
67Growth scoreupdated

category scores

Trust52Mobile web62CTA72Value props72Information hierarchy78
category scoresShowHide
Trust52Mobile web62CTA72Value props72Information hierarchy78

Score over time

807060504030Anduril Industries 43 on Jul 28 (Live)Epirus 46 on May 6 (Wayback)Epirus 47 on May 17 (Wayback)Epirus 47 on May 26 (Wayback)Epirus 47 on Jun 9 (Wayback)Epirus 45 on Jun 27 (Wayback)Epirus 47 on Jul 21 (Wayback)Epirus 57 on Jul 28 (Live)Fortem Technologies 59 on Feb 13 (Wayback)Fortem Technologies 60 on Mar 13 (Wayback)Fortem Technologies 57 on Apr 11 (Wayback)Fortem Technologies 57 on May 15 (Wayback)Fortem Technologies 59 on May 29 (Wayback)Fortem Technologies 59 on Jun 9 (Wayback)Fortem Technologies 65 on Jul 28 (Live)Allen Control Systems 59 on Apr 20 (Wayback)Allen Control Systems 60 on May 11 (Wayback)Allen Control Systems 60 on May 20 (Wayback)Allen Control Systems 59 on Jun 11 (Wayback)Allen Control Systems 62 on Jul 25 (Wayback)Allen Control Systems 62 on Sep 20 (Live)MARSS 48 on Mar 25 (Wayback)MARSS 48 on Apr 5 (Wayback)MARSS 50 on Apr 13 (Wayback)MARSS 48 on May 15 (Wayback)MARSS 50 on Jun 10 (Wayback)MARSS 54 on Sep 14 (Wayback)MARSS 54 on Sep 20 (Live)9 Mothers 65 on Jul 7 (Wayback)9 Mothers 71 on Jul 16 (Wayback)9 Mothers 72 on Aug 23 (Wayback)9 Mothers 70 on Sep 3 (Wayback)9 Mothers 67 on Sep 20 (Live)Jul 7Jul 16Aug 23Sep 3Sep 20
Past reportsShow past reportsHide past reports
  1. Sep 20, 202667LiveOverall −3 · Mobile web −10 · Information hierarchy +6Viewing
  2. Sep 3, 202670Overall −2 · Information hierarchy −6 · Trust −6View →
  3. Aug 23, 202672Overall +1 · Information hierarchy −4 · Trust +4View →
  4. Jul 16, 202671Overall +6 · Information hierarchy +14 · Mobile web +10View →
  5. Jul 7, 202665First tracked report — strongest CTA 72, weakest Trust 52View →

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Trust read
9 Mothers"The US Government and its prime contractors are buying our systems now to work where others fail."
Anduril Industriesimplicit context Anduril Industries may benefit from pre-existing familiarity among its target audience.
EpirusHero field footage of a military vehicle carrying mounted hardware on a desert road
Fortem TechnologiesNo visible trust signal identified.
Allen Control Systems"NOW LISTED ON THE JIATF 401 C-UAS MARKETPLACE" banner
MARSSNo visible trust signal identified.

Mobile web

62Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. Explore Products button — Primary CTA sits at the fold's bottom edge and stops short of full-bleed, easy to miss without scrolling.
  2. Request a Brief link — Second CTA stacked directly under the primary button splits the tap decision; it already exists in the header.
  3. Open roles ticker — Scrolling careers marquee with clipped text distracts at the exact spot the thumb rests to scroll.
  4. Body paragraph block — Five long lines of body copy push the primary CTA to the viewport edge; a tighter two-line summary would surface the button.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

9 Mothers

Problems

  • browse verb, not conversion intent
  • competes with 'Request a Brief' link
  • two CTAs stacked in same corner

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

9 Mothers’s headline undersellsAutonomous systems for military use.The US Government and its prime contractors are buying our systems now to work where others fail. Edda, our first product, stops high-speed FPV suicide drones.

Working

  • Subhead names buyer: US Government
  • Concrete outcome: stops FPV suicide drones
  • 'work where others fail' implies edge

Could improve

  • H1 names a category, not an outcome
  • No numbers anywhere in the fold
  • Hero image is blurry, shows nothing

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture12
  1. Duplicate CTA pair — Explore Products and Request a Brief sit at near-equal weight, duplicating the header button and splitting the one action the fold should drive.
  2. Open roles ticker — Three scrolling job links intrude into the conversion fold, pulling buyer attention toward recruiting exits.

Competitors

inferred from product, audience, and value prop
#19 Mothers67
#2Fortem Technologiesfortemtech.com65 #3Allen Control Systemsallencontrolsystems.com62 #4Epirusepirusinc.com57 #5MARSSmarss.com54 #6Anduril Industriesanduril.com43