WillowYC P25 landing page report.
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Willowhttps://willowvoice.com/

Your landing page’s weakest score is Trust.

How Willow ranks

  1. 1.Willow79
  2. 2.Superwhisper74
  3. 3.Aqua Voice69
  4. 4.VoiceOS68
  5. 5.Wispr Flow66
  6. 6.Talon46
Fix Trust
79Growth scoreupdated

category scores

Trust73Value props76Information hierarchy79CTA83Mobile web84
category scoresShowHide
Trust73Value props76Information hierarchy79CTA83Mobile web84

Score over time

90807060504030VoiceOS 54 on Jun 18 (Wayback)VoiceOS 64 on Sep 2 (Wayback)VoiceOS 68 on Sep 20 (Live)Wispr Flow 66 on Jul 27 (Live)Wispr Flow 76 on Jul 29 (Wayback)Wispr Flow 80 on Aug 13 (Wayback)Wispr Flow 79 on Aug 27 (Wayback)Wispr Flow 80 on Sep 9 (Wayback)Wispr Flow 77 on Sep 23 (Wayback)Wispr Flow 76 on Oct 9 (Wayback)Superwhisper 73 on Apr 19 (Wayback)Superwhisper 74 on Apr 30 (Wayback)Superwhisper 73 on May 21 (Wayback)Superwhisper 73 on Jun 10 (Wayback)Superwhisper 74 on Jun 21 (Wayback)Superwhisper 74 on Jul 23 (Wayback)Superwhisper 74 on Jul 27 (Live)Aqua Voice 69 on Jul 28 (Live)Talon 46 on Aug 4 (Wayback)Talon 46 on Aug 20 (Wayback)Talon 44 on Sep 3 (Wayback)Talon 46 on Sep 20 (Live)Willow 64 on Apr 18 (Wayback)Willow 64 on May 9 (Wayback)Willow 64 on May 17 (Wayback)Willow 64 on Jun 4 (Wayback)Willow 63 on Jun 12 (Wayback)Willow 77 on Jun 21 (Wayback)Willow 79 on Jul 28 (Live)Apr 18May 9May 17Jun 4Jun 12Jun 21Jul 28
Past reportsShow past reportsHide past reports
  1. Jul 28, 202679LiveOverall +2 · Information hierarchy +7 · Value props +4Viewing
  2. Jun 21, 202677Overall +14 · CTA +35 · Trust +20View →
  3. Jun 12, 202663Overall −1 · Trust −3 · Information hierarchy +2View →
  4. Jun 4, 202664Trust +5 · CTA −4View →
  5. May 17, 202664CTA +2 · Value props −2View →
  6. May 9, 202664Trust −4 · Value props +2View →
  7. Apr 18, 202664First tracked report — strongest Mobile web 84, weakest CTA 49View →

Trust

73Fair

Proof that the product is real, competent, and safe to try.

Trust read
Willow"Trusted by 100,000+ professionals, including leading teams at" with Uber, Gusto, Yale, Canva, GitHub, and Cursor logos
VoiceOS"Backed by Y Combinator" badge above the headline
Wispr FlowAvailable on Mac, Windows, iPhone, and Android
SuperwhisperWorks in Slack, Gmail and any other site or app
Aqua Voice'Hold Space and speak to draft an email' interactive demo prompt
Talon"• Changelog / • Documentation" links beside the download CTAs, signaling an actively maintained project

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Willow’s headline sellsSpeak naturally, Willow writes itA faster, smarter, more personalized way to write with your voice across every device.

Working

  • Headline states the core value in 6 words
  • Hero demo shows a real dictated email
  • 100,000+ professionals plus strong logos

Could improve

  • Subhead is an adjective stack, no specifics
  • No speed or time-saved number in the fold
  • Emotional payoff (typing pain) left implicit

Information hierarchy

79Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Contact Sales button — Duplicates the nav's Contact Sales link, giving the sales exit two above-the-fold slots against one download path.
  2. Windows and iOS links — Underlined exit links sit directly beneath the primary CTA, pulling clicks away at the decision moment.
  3. Five-link nav row — Product, Enterprise, Wall of Love, and Resources offer four equal-weight exits before the visitor reads the headline.

CTA

83Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Willow

Problems

  • mobile labels drop 'free'
  • label varies: iPhone/Desktop/nav 'Download'
  • download implies install effort

Mobile web

84Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Download for iPhone button — Only spans half the column; a full-bleed button would give the thumb a far larger target.
  2. Header Download button — Duplicates the hero CTA and crowds the collapsed nav alongside Contact Sales and the hamburger.

Competitors

inferred from product, audience, and value prop
#1Willow79
#2Superwhispersuperwhisper.com74 #3Aqua Voicewithaqua.com69 #4VoiceOSvoiceos.com68 #5Wispr Flowwisprflow.ai66 #6Talontalonvoice.com46