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- Sep 22, 202666LiveOverall +3 · Value props +10 · CTA +4Viewing
- Apr 8, 202663First tracked report — strongest Information hierarchy 74, weakest Trust 42View →
Your landing page’s weakest score is Trust.
How Rimba ranks
66Growth scoreupdated
category scores
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Score over time
Trust
44PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Rimba | Regulation-specific capability chips: "45ZCF–GREET", "§1.45Z–5 SAFE HARBOR", "§4101 REGISTRATION" |
| "EcoEngineers, recently acquired by leading global assurance partner LRQA" subhead with the "AN LRQA COMPANY" logo locku | |
| No visible trust signal identified. | |
| No visible trust signal identified. | |
| No visible trust signal identified. | |
| "400+ projects across our carbon & RNG portfolio" stat bar with "20+ years of experience" and "$5B+ in global climate im |
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?
1234- Request a Demo button — Same mint weight as the hero CTA, splitting the primary action between two competing asks.
- Eight jargon chips — A dense row of same-weight acronym tags reads as a feature index and dilutes the single argument.
- Crowded nav row — Five nav items plus Careers, Contact Us, and Login give attention nine exits before the CTA.
- Carousel dot row — Eight pagination dots signal rotating hero content, forcing the value prop to compete with unseen slides.
CTA
72FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 4 words — over the 3-word ideal
- nav 'Request a Demo' competes
- click destination unclear: tool or form?
- small footprint vs huge headline
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Rimba’s headline sells
Secure your 45Z to transact with confidence.
Certify your 45Z production data and emissions rates—or let us optimize and prepare your metrics for reporting. Rimba is here to support you.
Working
- Names the exact credit (45Z) up front
- "Transact with confidence" hits buyer emotion
- Regulatory chips prove domain fluency
Could improve
- Zero numbers in the entire fold
- Hero image decorates, shows no product
- "Rimba is here to support Rimba" is filler
Mobile web
72FairThe phone experience as a first-class citizen.
123- Primary CTA below fold — "Model Rimba's emissions rate" sits well under the first viewport, so landing visitors see no tappable action.
- Clipped eyebrow text — The "45Z · CLEAN FUEL PRODUCTION CREDIT" label renders cut off behind the sticky header, looking broken.
- Tag chip clutter — Eight jargon chips like "§1.45Z–5 SAFE HARBOR" stack four rows deep, crowding the phone column with desktop-density noise.