Your landing page’s weakest score is Trust.

Fix Trust
74Growth scoreupdated

category scores

category scoresShowHide

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Trust read
Anew Climate"400+ projects across our carbon & RNG portfolio" stat bar with "20+ years of experience" and "$5B+ in global climate im
RimbaRegulation-specific capability chips: "45ZCF–GREET", "§1.45Z–5 SAFE HARBOR", "§4101 REGISTRATION"
EcoEngineers"EcoEngineers, recently acquired by leading global assurance partner LRQA" subhead with the "AN LRQA COMPANY" logo locku
GHGSat... (removed)No visible trust signal identified.
3DegreesNo visible trust signal identified.
Weaver (Energy Compliance Services)No visible trust signal identified.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Anew Climate
Rimba

Problems

  • six words — too long to scan
  • "With Anew" is brand filler
  • competes with "Work With Us" label
  • outcome unclear: click likely = form

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Anew Climate’s headlineDecarbonization SIMPLIFIEDScience-based solutions for climate targets—we make decarbonization easier.

Working

Could improve

Mobile web

83Strong

The phone experience as a first-class citizen.

Anew Climate mobile capture for Mobile web

What works

What to improve

Information hierarchy

84Strong

Does the design help or inhibit what the page is trying to say?

Anew Climate desktop capture for Information hierarchy

What works

What to improve