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- Sep 22, 202653LiveOverall +1 · Mobile web +10 · CTA +5Viewing
- Sep 11, 202652First tracked report — strongest Information hierarchy 66, weakest CTA 42View →
Your landing page’s weakest score is Trust.
How Minerva ranks
53Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
42PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Minerva | BACKED BY Y COMBINATOR |
| TRUSTED BY 3,500+ GROWTH-DRIVEN STARTUPS AND SMALL BUSINESSES | |
| "1,000 five-star reviews on Trustpilot" with five-star rating graphic | |
| G2 badge with ~4.5-star rating next to the "Get demo" CTA | |
| Detailed "Banks & Cards" product UI showing real transaction data (Mercury Checking, Stripe line items, dollar balances) | |
| "#1 RATED Sage Marketplace Partner" badge above the headline |
CTA
47PoorCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- styled as footer link, no button
- same weight as LinkedIn link
- promises reading, not product value
- competes with two equal links
Value props
48PoorTitle, subtitle, hero — do they sell the product's true value?
Minerva’s headline vague
An AI native financial institution.
We’re making financial services fast and affordable for all, starting with accounting.
Working
- "Fast and affordable" names real outcomes
- "Starting with accounting" anchors the product
- YC badge adds a credible proof point
Could improve
- Headline is a category label, not a benefit
- No numbers, pricing, or speed specifics
- No product shot; columns only decorate
Information hierarchy
62FairDoes the design help or inhibit what the page is trying to say?
123- Equal-weight link row — "View launch," "LinkedIn," and "Talk to us" share identical underlined-text styling, so no primary action exists and outbound LinkedIn competes at full weight.
- Talk to us link — The likely conversion action is a small text link at the fold's bottom-right corner, outside the natural scan path down from the headline.
- Backed by YC label — The trust credential is set in faint low-contrast caps that nearly vanish against the cream background.
Mobile web
68FairThe phone experience as a first-class citizen.
12- Text link CTAs — "View launch" and "Talk to us" are small underlined text links, not thumb-friendly full-width buttons.
- Crowded link row — Three competing links sit on one row with tight tap targets and no visual hierarchy for the primary action.