RiverYC F26 landing page report.
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Your landing page’s weakest score is Value props.

Fix Value props

Score over time

908070605040Notion (Notion AI) 84 on May 3 (Wayback)Notion (Notion AI) 84 on May 17 (Wayback)Notion (Notion AI) 83 on May 31 (Wayback)Notion (Notion AI) 83 on Jun 14 (Wayback)Notion (Notion AI) 83 on Jun 28 (Wayback)Notion (Notion AI) 82 on Jul 6 (Wayback)Notion (Notion AI) 83 on Sep 20 (Live)Coda 72 on Jun 29 (Wayback)Coda 55 on Jul 12 (Wayback)Coda 55 on Jul 21 (Wayback)Coda 54 on Aug 6 (Wayback)Coda 54 on Aug 27 (Wayback)Coda 51 on Sep 10 (Wayback)Coda 56 on Sep 20 (Live)ChatGPT (OpenAI) 75 on Mar 12 (Wayback)ChatGPT (OpenAI) 74 on Mar 27 (Wayback)ChatGPT (OpenAI) 73 on Apr 23 (Wayback)ChatGPT (OpenAI) 70 on May 22 (Wayback)ChatGPT (OpenAI) 71 on Jun 18 (Wayback)ChatGPT (OpenAI) 72 on Jul 2 (Wayback)ChatGPT (OpenAI) 71 on Jul 25 (Live)Claude (Anthropic) 72 on Apr 13 (Wayback)Claude (Anthropic) 70 on Apr 27 (Wayback)Claude (Anthropic) 66 on May 10 (Wayback)Claude (Anthropic) 67 on Jun 21 (Wayback)Claude (Anthropic) 70 on Aug 31 (Wayback)Claude (Anthropic) 70 on Sep 20 (Live)Claude (Anthropic) 70 on Sep 27 (Live)River 69 on Aug 24 (Wayback)River 79 on Sep 17 (Wayback)River 78 on Sep 20 (Live)Aug 24Sep 17Sep 20
Past reportsShow past reportsHide past reports
  1. Sep 20, 202678LiveOverall −1 · Information hierarchy −2 · CTA −2Viewing
  2. Sep 17, 202679Overall +10 · Trust +28 · CTA +16View →
  3. Aug 24, 202669First tracked report — strongest Mobile web 82, weakest Trust 48View →

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

River’s headline vagueThe AI DesktopCollaborate with AI on projects, from idea to finished work.

Working

  • Bold, ownable category claim
  • "idea to finished work" names an outcome
  • 75,000+ users and YC badge add proof

Could improve

  • Headline unclear without prior context
  • Subhead lacks concrete deliverables
  • Desktop hero crops the product demo

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Duplicate Start free button — Nav's 'Start free' pill competes at full weight with the hero's 'Get started free', splitting the primary action.
  2. Five-link nav row — Overview, Apps, Integrations, Collaboration, Pricing give five equal-weight exits before the visitor reaches the hero CTA.
  3. Product screenshot cropped — The demo window is cut off at the fold before showing the AI output, so the visual proof never resolves.

Trust

76Fair

Proof that the product is real, competent, and safe to try.

River
Notion (Notion AI)
Trust read
RiverProof strip under the CTA: "Backed by Y Combinator" and "75,000+ users"
Notion (Notion AI)"Trusted by 98% of the Forbes Cloud 100" with Riot Games, affirm, and 1Password logos (mobile)
Codaimplicit context Coda may benefit from pre-existing familiarity among its target audience.
ChatGPT (OpenAI)Live "Ask anything" product interface
Claude (Anthropic)implicit context Claude (Anthropic) may benefit from pre-existing familiarity among its target audience.

Mobile web

84Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Get started free CTA — Shares the row with 'See how it works', leaving the primary button half-width instead of full-bleed.
  2. Desktop product screenshot — Full desktop spreadsheet shrunk to phone width — the UI text is illegibly small and does no persuasion work.

CTA

86Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

River
Notion (Notion AI)
ChatGPT (OpenAI)in-product action

Problems

  • nav says 'Start free', hero differs