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- Sep 20, 202671LiveOverall +1 · Information hierarchy +4Viewing
- Sep 19, 202670First tracked report — strongest Mobile web 86, weakest Trust 48View →
Your landing page’s weakest score is Trust.
How Lark ranks
- 1.
Proton.ai74
- 2.
Lark71
- 3.
Cavallo47
71Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
48PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Lark | "Backed by Y Combinator" badge next to the Book a meeting CTA |
| Logo wall under "TRUSTED BY TOP DISTRIBUTORS, FROM FAMILY-OWNED TO PUBLICLY-TRADED BUSINESSES" with named customers (Val | |
| "Thousands of distributors trust Cavallo to turn ERP data into profit performance." |
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- click feels costly — calendar commit
- no low-friction alternative path
- no product access before sales call
Value props
68FairTitle, subtitle, hero — do they sell the product's true value?
Lark’s headline sells
Specialized agents for wholesale distributors
Lark connects to your existing systems and deploys agents for inventory, purchasing, and order operations, with your team in control
Working
- Names the exact buyer: wholesale distributors
- Subhead lists concrete ops: inventory, purchasing, orders
- "With Lark's team in control" defuses AI fear
Could improve
- No outcome or number anywhere in the fold
- Hero photo decorates; shows no product
- "Specialized agents" is a what, not a payoff
Information hierarchy
86StrongDoes the design help or inhibit what the page is trying to say?
123- Duplicate nav CTA — Second "Book a meeting" styled at equal weight to the hero button splits the primary action into two targets.
- Headline over bright lights — White type crosses the bright loading-dock lights, softening contrast on "agents for" and "distributors".
- Three nav links — "Product", "Solution", "How it works" offer exits before the visitor reaches the booking action.
Mobile web
86StrongThe phone experience as a first-class citizen.
1- Header CTA pill — Duplicates the hero's "Book a meeting" while the collapsed nav offers no other links or menu.