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- Sep 20, 202670LiveTrust −4Viewing
- Sep 19, 202670First tracked report — strongest Information hierarchy 88, weakest Trust 48View →
Your landing page’s weakest score is Trust.
How Hemlock ranks
- 1.
Hemlock70
- 2.
StretchSense66
- 3.
Manus64
- 4.
WEART49
70Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
44PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Hemlock | Detailed product shot of the Hemlock Bracelet hardware with sensor pads |
| Specific spec claim: "New design with six actuation points, including all five fingers and the palm" with "multimodal ha | |
| No visible trust signal identified. | |
| Hero photograph of the real StretchSense motion-capture glove hardware |
CTA
62FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- click feels like a sales meeting
- no low-friction alternative CTA
- no value promised for the click
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Hemlock’s headline sells
Give physical AI a sense of force.
Force-annotated human demonstrations for physical AI. Collect with our Bracelet and API, or use data collected by Hemlock.
Working
- Six-word headline names the exact gap: force
- Subhead names Bracelet + API concretely
- Hero shows the real collection hardware
Could improve
- No numbers or dataset-scale proof
- No buyer outcome named (better policies)
- No logos or credibility markers in fold
Mobile web
82StrongThe phone experience as a first-class citizen.
12- Hero Talk to us — Desktop-proportioned button floats at part width; should be near full-bleed for thumbs.
- Header Talk to us — Duplicates the hero CTA in the same viewport, splitting the tap target with no added value.
Information hierarchy
88StrongDoes the design help or inhibit what the page is trying to say?
12- Duplicate header CTA — Styled at identical weight and label as the hero "Talk to us," splitting attention between two equal buttons.
- Floating account icon — Unlabeled circular icon bottom-right gives no hint of its purpose and pulls the eye away from the conversion path.