Past reportsShow past reportsHide past reports
- Sep 20, 202668LiveOverall +1 · Value props −14 · Mobile web +8Viewing
- Aug 20, 202667First tracked report — strongest Value props 76, weakest Trust 48View →
Your landing page’s weakest score is Trust.
How Collar ranks
68Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
54FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Collar | "Backed by Y Combinator" badge below the hero CTA |
| Mobile hero product UI showing the prompt "Prep my next earnings ca" | |
| Product dashboard screenshot showing "Change vs. Peers," "My Top Buyers," and "Suggested Investors" feature UI | |
| implicit context Notified IR (Intrado) may benefit from pre-existing familiarity among its target audience. | |
| "Most Active by Dollar Volume" widget with live timestamped quotes ("Data as of Sep 18, 2026 4:15 PM ET") | |
| implicit context FactSet Investor Relations Solutions may benefit from pre-existing familiarity among its target audience. |
Value props
62FairTitle, subtitle, hero — do they sell the product's true value?
Collar’s headline vague
Investor relations for tomorrow's giants.
Working
- Stat cards give hard numbers: 80%, 30%, 12,000+
- "Hour instead of a fortnight" is vivid and concrete
- YC badge adds credibility near the fold
Could improve
- No subhead — headline alone explains nothing
- Skyline hero decorates, doesn't demonstrate
- "Tomorrow's giants" is aspiration, not outcome
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'Request' feels gated, not instant
- no self-serve or product-touch path
- no secondary lower-commitment option
Information hierarchy
76FairDoes the design help or inhibit what the page is trying to say?
12- Duplicate Request demo — Nav-corner "Request demo" repeats the hero button at similar white-pill weight, splitting attention between two identical CTAs.
- Three equal stat cards — "80%", "30%", and "12,000+" carry identical visual weight, so no proof point leads and the eye ping-pongs across the row.
Mobile web
78FairThe phone experience as a first-class citizen.
123- Header Request demo — Wraps to two lines and clips against the top edge — a desktop pill never re-checked on mobile.
- Language selector row — Globe + "English" dropdown crowds the header instead of collapsing into a hamburger menu.
- Hero Request demo — Duplicates the header CTA and sits desktop-width instead of near-full-bleed for the thumb.