Your landing page’s weakest score is Trust.

Fix Trust
67Growth scoreupdated

category scores

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Trust

58Fair

Proof that the product is real, competent, and safe to try.

Trust read
IrwinProduct dashboard screenshot showing "Change vs. Peers," "My Top Buyers," and "Suggested Investors" feature UI
Collar"Backed by Y Combinator" badge below the hero CTA
Q4Mobile hero product UI showing the prompt "Prep my next earnings ca"
Notified IR (Intrado)implicit context Notified IR (Intrado) may benefit from pre-existing familiarity among its target audience.
Nasdaq IR Insight"Most Active by Dollar Volume" widget with live timestamped quotes ("Data as of Sep 18, 2026 4:15 PM ET")
FactSet Investor Relations Solutionsimplicit context FactSet Investor Relations Solutions may benefit from pre-existing familiarity among its target audience.

Mobile web

58Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Oversized hero screenshot — The dashboard image fills the top half of the fold, pushing headline and both CTAs off-screen.
  2. Four-line wrapped headline — "The IR solution designed with engagement in mind" scales down too little, wrapping into four tall lines that displace the CTA.
  3. Truncated body paragraph — The paragraph runs past the fold and cuts "community" mid-word, confirming no CTA is reachable without scrolling.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Irwin

How Irwin compares

Recommended rewrites

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Irwin’s headlineThe IR solution designed with engagement in mindDiscover and connect with investors. Monitor shareholder changes. Track every interaction with ease. With automated features and proactive insights, Irwin saves you time to focus on what matters most—deepening relationships across the capit

Working

Could improve

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Irwin desktop capture for Information hierarchy

What works

What to improve