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- Sep 22, 202666LiveCTA +2 · Value props −2Viewing
- Aug 18, 202666First tracked report — strongest Mobile web 82, weakest Trust 48View →
Your landing page’s weakest score is Trust.
How Zarna ranks
66Growth scoreupdated
category scores
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Score over time
Trust
48PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Zarna | "Backed by Y Combinator" badge |
| Customer logo row: Morgan Stanley, MetLife, Centerview, OHA (mobile capture) | |
| Customer/partner logo strip: Tiger Global, Moelis, Nomura, Société Générale, Rothschild & Co, BNP Paribas, Raymond James | |
| Customer logo strip including EastRock, Eden Capital, Elda River, Jensen Investment Management, Kedaara, and L Catterton | |
| No visible trust signal identified. | |
| "AS FEATURED IN" press logo bar (Bloomberg, Business Insider, Sifted, Tech.eu, The Fintech Times, UKTN, The Recursive, F |
Value props
56FairTitle, subtitle, hero — do they sell the product's true value?
Zarna’s headline vague
AI Associates for Private Equity
The leading AI partner for dealmakers across the globe.
Working
- Names the exact audience: private equity
- "AI Associates" is a vivid role metaphor
- YC badge lends early credibility
Could improve
- Subhead restates headline, adds nothing
- No task, number, or outcome named
- Hero video decorates, shows no product
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- high-cost feel: books a sales call
- two labels for one action
- no value promised for the click
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
123- Nav Request a Demo — Same white-button weight as the hero's "Book a Demo" with a different label, splitting the primary action.
- Product updates banner — Top-of-page underlined link steals first-glance attention and leaks visitors away before the value prop lands.
- Subtitle over bridge — Grey "The leading AI partner" text loses contrast against the mid-tone bridge stonework behind it.
Mobile web
80StrongThe phone experience as a first-class citizen.
123- Book a Demo button — Desktop-proportioned width floats in the phone column; should be near-full-bleed for the thumb.
- Y Combinator badge — Large credential block sits above the headline, delaying the value statement and pushing the CTA lower.
- Product updates bar — Sticky promo link eats a slice of the first viewport before the brand or value proposition appears.