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- Sep 22, 202654LiveOverall +9 · Value props +34 · Information hierarchy +10Viewing
- May 31, 202645First tracked report — strongest Information hierarchy 52, weakest Value props 34View →
Your landing page’s weakest score is Trust.
How Velvet ranks
54Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
38PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Velvet | No visible trust signal identified. |
| implicit context Scale AI may benefit from pre-existing familiarity among its target audience. | |
| "New Frontier data and RL environments, off the shelf" announcement banner | |
| Customer logo strip below the hero: Path Robotics, Woven by Toyota, Zipline, Pickle Robot, Toyota Research Institute, We | |
| implicit context Mercor may benefit from pre-existing familiarity among its target audience. |
CTA
48PoorCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- no hero button or input
- inline text link, tiny footprint
- no action verb, 7 words
- nav 'Sign Up' mismatches intent
Mobile web
54FairThe phone experience as a first-class citizen.
1234- Primary CTA below fold — The only action, 'we'd love to work with Velvet', is an underlined text link at the very bottom of the fold, barely surviving as a tappable target.
- Uncollapsed nav links — 'Sign Up' and 'Sign In' sit as full text links beside a hamburger, a double nav pattern that clutters the header on a phone.
- Dense body paragraphs — Three desktop-length paragraphs fill the entire viewport, stacking competing messages instead of one statement and one action.
- Text-link CTA styling — The lone conversion element is styled as inline underlined text, not a thumb-friendly full-width button.
Information hierarchy
62FairDoes the design help or inhibit what the page is trying to say?
123- Text-link primary CTA — "we'd love to work with Velvet" is an underlined sentence fragment at the fold's bottom edge, not a button — it fails the one-second find test.
- Third paragraph block — Three same-weight paragraphs stack into a text wall; the key claim about spatial reasoning is buried mid-block instead of pulled out as a beat.
- Sign Up / Sign In — Two equally weighted account links are the only button-like elements in the fold, outranking the actual conversion path below.
Value props
68FairTitle, subtitle, hero — do they sell the product's true value?
Velvet’s headline sells
Velvet helps train world models
Velvet is a product and research company focused on world models.
Working
- Honest, jargon-correct claim for the ICP
- Sharp problem framing: spatial reasoning gap
- Clear audience: AI labs and consumer companies
Could improve
- Zero numbers or proof points anywhere
- Subhead restates the headline, adds little
- Hero art decorates, doesn't demonstrate