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- Sep 22, 202669LiveOverall −4 · Value props −10 · Mobile web −6Viewing
- Jun 4, 202673First tracked report — strongest Mobile web 82, weakest Trust 58View →
Your landing page’s weakest score is Trust.
How Prox ranks
- 1.
Prox69
- 2.
Kojo (formerly Agora)66
69Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
58FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Prox | No visible trust signal identified. |
| Industry association logo bar (NECA, MCAA, ABC Tech Alliance, CFMA, SMACNA, IEC) below the hero |
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'Request' feels costly, sales-gated
- labels vary: Join/Schedule/Call/Book
- demo mock isn't clickable in-product
- no payoff implied beyond a meeting
Value props
68FairTitle, subtitle, hero — do they sell the product's true value?
Prox’s headline vague
Convert product demand into revenue.
Prox is the technical sales assistant for equipment manufacturers.
Working
- Subhead names buyer: equipment manufacturers
- Hero demo shows real technical qualification
- Tabs preview Quoting and competitor defense
Could improve
- Headline is generic, fits any sales tool
- No numbers or proof points in the fold
- Subhead skips the outcome Prox delivers
Information hierarchy
76FairDoes the design help or inhibit what the page is trying to say?
123- Header CTA cluster — "Join", phone, "Schedule a Meeting", and LinkedIn sit at equal weight, splitting attention from "Request a demo".
- Schedule a Meeting button — A second scheduling CTA in the header competes directly with the hero's "Request a demo" for the same action.
- Demo tab row — Five tab labels (Product selection through Calculations) invite exploration inside the mockup before the visitor has committed to the demo CTA.
Mobile web
76FairThe phone experience as a first-class citizen.
123- Truncated tab row — The 'Defend against' tab cuts off mid-word at the viewport edge with no scroll affordance, signaling an uncollapsed desktop tab strip.
- Request a demo button — The primary CTA keeps desktop proportions instead of going near full-width, shrinking the tap target on a phone column.
- Header button cluster — Three side-by-side pills ('Call', 'Book', LinkedIn) compete in the header, with the LinkedIn icon clipped at the right edge.
Competitors
inferred from product, audience, and value prop#1Prox69
#2