KoyalYC F25 landing page report.
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Your landing page’s weakest score is Trust.

Fix Trust

Score over time

807060504030LTX Studio 59 on Jan 31 (Wayback)LTX Studio 55 on Feb 18 (Wayback)LTX Studio 56 on Mar 5 (Wayback)LTX Studio 67 on Jul 21 (Live)Kaiber 64 on Sep 20 (Live)Invideo AI 59 on Jun 14 (Wayback)Invideo AI 62 on Jun 28 (Wayback)Invideo AI 63 on Jul 11 (Wayback)Invideo AI 63 on Jul 24 (Wayback)Invideo AI 64 on Aug 9 (Wayback)Invideo AI 62 on Aug 24 (Wayback)Invideo AI 68 on Sep 21 (Live)Pika 67 on Jun 14 (Wayback)Pika 66 on Jun 28 (Wayback)Pika 70 on Jul 11 (Wayback)Pika 68 on Jul 22 (Wayback)Pika 66 on Aug 10 (Wayback)Pika 64 on Sep 3 (Wayback)Pika 70 on Sep 21 (Live)Runway 45 on Apr 20 (Wayback)Runway 66 on Jun 1 (Wayback)Runway 67 on Jun 16 (Wayback)Runway 42 on Jun 28 (Wayback)Runway 61 on Jul 19 (Wayback)Runway 63 on Sep 22 (Live)Koyal 68 on Sep 21 (Live)Sep 21

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Koyal
Kaiber
Runway
Trust read
Koyal"FEATURED ON Product Hunt" badge with 338 upvotes above the headline
LTX StudioNo visible trust signal identified.
Kaiber"TRUSTED BY CREATIVE TEAMS AT" logo bar with Grimes, Boiler Room, FWB FEST, apg
Invideo AIProduct editor screenshot with timeline UI and rendered video output below the hero
Pikaimplicit context Pika may benefit from pre-existing familiarity among its target audience.
Runway"We partner with the world's leading organizations to advance their industries:" logo strip (Amazon logo visible)

Mobile web

64Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Now Playing music bar — Sticky media widget with clipped, overlapping song text hogs the bottom fold and crowds the CTA path with a non-conversion control.
  2. TELL Koyal's STORY button — Desktop-proportioned pill floats at roughly half the column width instead of a full-bleed, thumb-friendly bar.
  3. Four-line headline block — Headline scaled down too little and wraps into four tall lines, pushing the CTA deep into the viewport.

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Koyal’s headline sellsTurn your script or audio into engaging films with consistent characters and storylines

Working

  • Names the real pain: character consistency
  • Concrete input-to-output promise
  • Hero video demos cinematic quality

Could improve

  • No subhead adds specifics or numbers
  • Demo video never labeled as Koyal output
  • Proof points differ between devices

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. TELL Koyal's STORY button — Ghost styling with weak contrast against dark footage makes the primary CTA the least visible element in the hero.
  2. START CREATING nav button — Styled at equal weight to the hero CTA, splitting attention between two same-strength actions.
  3. Now Playing player — Interactive media controls at the fold's base pull clicks toward music playback instead of conversion.
  4. Product Hunt badge — Outbound-link badge sits directly above the headline, outranking the value prop in the scan order.

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Koyal
Pika
Runway
Invideo AI

Problems

  • ghost button vanishes into video bg
  • two labels for same action
  • no outcome/value hint on click

Competitors

inferred from product, audience, and value prop