Kaigo HealthYC F25 landing page report.
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Kaigo Healthhttps://www.kaigohealth.ai/

Your landing page’s weakest score is Trust.

How Kaigo Health ranks

  1. 1.SNF Metrics68
  2. 2.Aline (Sherpa/Enquire)65
  3. 3.Kaigo Health61
  4. 4.Eldermark59
Fix Trust
61Growth scoreupdated

category scores

Trust32CTA62Mobile web68Information hierarchy72Value props72
category scoresShowHide
Trust32CTA62Mobile web68Information hierarchy72Value props72

Score over time

8070605040302010SNF Metrics 63 on Apr 12 (Wayback)SNF Metrics 65 on May 11 (Wayback)SNF Metrics 60 on Jun 6 (Wayback)SNF Metrics 60 on Jun 17 (Wayback)SNF Metrics 68 on Sep 21 (Live)Aline (Sherpa/Enquire) 62 on Apr 10 (Wayback)Aline (Sherpa/Enquire) 60 on Apr 24 (Wayback)Aline (Sherpa/Enquire) 62 on May 10 (Wayback)Aline (Sherpa/Enquire) 62 on May 19 (Wayback)Aline (Sherpa/Enquire) 62 on Jun 1 (Wayback)Aline (Sherpa/Enquire) 63 on Jun 16 (Wayback)Aline (Sherpa/Enquire) 65 on Sep 21 (Live)Eldermark 49 on Apr 10 (Wayback)Eldermark 62 on May 15 (Wayback)Eldermark 65 on Jun 13 (Wayback)Eldermark 65 on Jul 13 (Wayback)Eldermark 59 on Sep 21 (Live)Kaigo Health 58 on Apr 20 (Wayback)Kaigo Health 49 on May 15 (Wayback)Kaigo Health 24 on Jun 8 (Wayback)Kaigo Health 61 on Sep 21 (Live)Apr 20May 15Jun 8Sep 21
Past reportsShow past reportsHide past reports
  1. Sep 21, 202661LiveOverall +37 · Value props +54 · Information hierarchy +50Viewing
  2. Jun 8, 202624Overall −25 · Mobile web −42 · Value props −40View →
  3. May 15, 202649Overall −9 · Information hierarchy −42 · Mobile web +12View →
  4. Apr 20, 202658First tracked report — strongest Information hierarchy 76, weakest Trust 34View →

Trust

32Poor

Proof that the product is real, competent, and safe to try.

Eldermark
SNF Metrics
Aline (Sherpa/Enquire)
Trust read
Kaigo HealthNo visible trust signal identified.
SNF Metrics"built by skilled nursing operators, for skilled nursing operators" positioning claim in the hero subhead
Aline (Sherpa/Enquire)Floating product UI cards ("Resident Care Services," "Your History," "Income and Expense History") showing feature scree
EldermarkReal EHR/eMAR product UI screenshots (resident roster, care dashboard, med-count chart) in the desktop hero

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Kaigo Health
SNF Metrics
Aline (Sherpa/Enquire)

Problems

  • call feels costly and committal
  • no payoff — books time, not value
  • small footprint vs. headline on desktop
  • doesn't echo the money-finding promise

Mobile web

68Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Book a call button — Desktop-proportioned pill at roughly a third of the column width; should be full-bleed for thumb reach.
  2. Recover badge chip — Wedged between headline and body copy, it splits the message stack and delays the value statement.
  3. Body paragraph text — Grey text over a light, busy photo of the notebook and counter reads at low contrast at arm's length.

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Headline over busy photo — Light blue headline sits on mid-tone photo detail (notebook, shirt) with no scrim, cutting legibility of the core promise.
  2. Book a call button — Small pale-blue pill in the lower-left corner reads at the same visual weight as the caption chip, weakening the only action on the page.
  3. Recover-dollar caption chip — Second message in the opposite bottom corner splits the scan path away from the headline-to-CTA column.

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Kaigo Health’s headline sellsKaigo finds the money your building is losingOur team of experts and AI agents find what dollars are leaking at your building and what's being left on the table. Then we get it back for you.

Working

  • Outcome-led: lost money is a visceral pain
  • Plain verbs — finds, get it back — zero jargon
  • Subhead explains the how: experts + AI agents

Could improve

  • No numbers: recovery amounts or % missing
  • "Building" is vague — name the facility type
  • Stock photo shows nothing about the product

Competitors

inferred from product, audience, and value prop
#1SNF Metricssnfmetrics.com68 #2Aline (Sherpa/Enquire)alineops.com65
#3Kaigo Health61
#4Eldermarkeldermark.com59