Your landing page’s weakest score is Trust.
How Flick ranks
64Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
48PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Flick | Hero film attribution "TUSK HUNTERS · ALAN XIAO" crediting a real filmmaker's work made on the platform |
| No visible trust signal identified. | |
| "We partner with the world's leading organizations to advance their industries:" logo strip (Amazon logo visible) | |
| implicit context Pika may benefit from pre-existing familiarity among its target audience. | |
| "TRUSTED BY CREATIVE TEAMS AT" logo bar with Grimes, Boiler Room, FWB FEST, apg | |
| implicit context Luma Dream Machine may benefit from pre-existing familiarity among its target audience. |
Mobile web
58FairThe phone experience as a first-class citizen.
123- Prompt box no submit label — The primary action is a small circular arrow icon with no text label, far from thumb-friendly full-bleed.
- Six shortcut chips — Six competing option pills stack below the prompt box, splitting the visitor across seven choices instead of one clear action.
- Empty prompt placeholder — The tall input shows a truncated placeholder ('An animated adventure in a floating c') and no visible CTA text guiding the tap.
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?
123- Hero GET STARTED button — Small white ghost button low-left over a busy fire-lit background; it duplicates the header CTA and fails the one-second find test.
- WATCH FILMS button — Styled at near-equal weight beside GET STARTED, splitting the header scan path between two competing actions.
- Secondary nav row — Five links (FLICK TV, PRICING, FLICKPEDIA, COMMUNITY, English) add exit paths directly above the hero before the visitor reaches the CTA.
CTA
72FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- generic copy, no payoff named
- small hero button vs full-bleed image
- desktop lacks mobile's prompt input
- mobile submit is unlabeled arrow
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Flick’s headline sells
We Handle AI. You Direct Films
End-to-end AI filmmaking: ideate, generate, and edit films on one canvas
Working
- Names the real trade: AI grunt work vs. creative control
- Hero shows actual generated films with creator credits
- Subhead maps the full workflow on one canvas
Could improve
- Zero numbers or proof points in the fold
- Outcome (a finished film, fast) never stated
- Hero stills not labeled as made with Flick