DiligenceSquaredYC F25 landing page report.
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DiligenceSquaredhttps://diligencesquared.com/

Your landing page’s weakest score is Trust.

How DiligenceSquared ranks

  1. 1.DiligenceSquared75
  2. 2.AlphaSense65
  3. 3.Third Bridge56
  4. 4.L.E.K. Consulting56
  5. 5.Tegus54
  6. 6.Bain & Company (Commercial Due Diligence)38
Fix Trust
75Growth scoreupdated

category scores

Trust58CTA68Value props78Information hierarchy84Mobile web86
category scoresShowHide
Trust58CTA68Value props78Information hierarchy84Mobile web86

Score over time

9080706050403020AlphaSense 65 on Sep 20 (Live)Tegus 58 on Apr 16 (Wayback)Tegus 61 on May 14 (Wayback)Tegus 61 on Jun 10 (Wayback)Tegus 59 on Sep 14 (Wayback)Tegus 54 on Sep 20 (Live)Bain & Company (Commercial Due Diligence) 50 on Mar 30 (Wayback)Bain & Company (Commercial Due Diligence) 38 on Sep 23 (Live)Third Bridge 35 on Apr 9 (Wayback)Third Bridge 32 on May 10 (Wayback)Third Bridge 33 on Jun 3 (Wayback)Third Bridge 34 on Jul 14 (Wayback)Third Bridge 56 on Sep 23 (Live)L.E.K. Consulting 56 on Apr 8 (Wayback)L.E.K. Consulting 56 on Apr 20 (Wayback)L.E.K. Consulting 54 on May 1 (Wayback)L.E.K. Consulting 54 on May 18 (Wayback)L.E.K. Consulting 52 on Jun 8 (Wayback)L.E.K. Consulting 52 on Jun 15 (Wayback)L.E.K. Consulting 56 on Sep 23 (Live)DiligenceSquared 67 on Apr 12 (Wayback)DiligenceSquared 66 on May 11 (Wayback)DiligenceSquared 75 on Sep 23 (Live)Apr 12May 11Sep 23
Past reportsShow past reportsHide past reports
  1. Sep 23, 202675LiveOverall +9 · Value props +20 · Mobile web +10Viewing
  2. May 11, 202666Overall −1 · Information hierarchy −6 · CTA +2View →
  3. Apr 12, 202667First tracked report — strongest Information hierarchy 82, weakest Trust 52View →

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Trust read
DiligenceSquared"5 of 10 Of the world's largest PE funds" client stat
AlphaSenseAlphaSense is named the only Leader in The Forrester Wave™: Market and Competitive Intelligence Platforms, Q3 2026
Tegusimplicit context Tegus may benefit from pre-existing familiarity among its target audience.
Bain & Company (Commercial Due Diligence)implicit context Bain & Company (Commercial Due Diligence) may benefit from pre-existing familiarity among its target audience.
Third Bridge"For nearly 20 years, we've helped clients access knowledge"
L.E.K. ConsultingDated thought-leadership insight card: "What B2B SaaS Leaders Can Learn From How AI Labs Price" — July 24, 2026

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

DiligenceSquared
AlphaSense

Problems

  • 'Request' feels like asking permission
  • click yields a wait, not value
  • small footprint vs. huge headline

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

DiligenceSquared’s headline sellsThe AI-native consulting firmInvestment-grade market research & commercial due diligence. Powered by AI agents, led by senior consultants.

Working

  • Subhead names exact deliverables
  • "Led by senior consultants" defuses AI doubt
  • $3T+ AuM and 5-of-10 PE funds proof

Could improve

  • No outcome: speed, cost, or quality edge
  • Skyline hero decorates, shows no product
  • Headline alone is category, not value

Information hierarchy

84Strong

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Nine-item nav row — Nine links plus Login create ten exits competing with the hero CTA before it is read.
  2. Hero demo button — Dark teal sits close in value to the charcoal skyline, muting the one-second CTA pop; header duplicates it at equal prominence.
  3. Header Request a demo — Outlined ghost style at same label as the hero CTA splits the single action into two equal-weight targets.

Mobile web

86Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1
  1. Three-line subheadline — Body copy wraps to three lines and pushes the primary CTA lower in the viewport.

Competitors

inferred from product, audience, and value prop
#1DiligenceSquared75
#2AlphaSensealpha-sense.com65 #3Third Bridgethirdbridge.com56 #4L.E.K. Consultinglek.com56 #5Tegustegus.com54 #6Bain & Company (Commercial Due Diligence)bain.com38