Your landing page’s weakest score is Trust.
How L.E.K. Consulting ranks
Trust
52FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| L.E.K. Consulting | Dated thought-leadership insight card: "What B2B SaaS Leaders Can Learn From How AI Labs Price" — July 24, 2026 |
| "5 of 10 Of the world's largest PE funds" client stat | |
| AlphaSense is named the only Leader in The Forrester Wave™: Market and Competitive Intelligence Platforms, Q3 2026 | |
| implicit context Tegus may benefit from pre-existing familiarity among its target audience. | |
| implicit context Bain & Company (Commercial Due Diligence) may benefit from pre-existing familiarity among its target audience. | |
| "For nearly 20 years, we've helped clients access knowledge" |
CTA
56FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- absent from mobile fold
- small header button, not in hero
- vague — no payoff named
- hero has no CTA at all
Information hierarchy
58FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
Value props
58FairTitle, subtitle, hero — do they sell the product's true value?
L.E.K. Consulting’s headline
We solve for a better future.
We help clients solve their most critical strategic challenges to deliver sustained growth and value creation. How? By combining highly engaged partners, deep industry expertise and evidence-based insights.
Working
Could improve
Mobile web
58FairThe phone experience as a first-class citizen.
What works
What to improve