Your landing page’s weakest score is Information hierarchy.
How ZONTAL ranks
category scores
category scoresShowHide
Information hierarchy
42PoorDoes the design help or inhibit what the page is trying to say?
1234- Cookie Settings modal — Full-center overlay dims the headline and blocks the primary CTA at first paint on both devices.
- Three cookie buttons — Accept All, Reject All, and Confirm My Choices carry near-equal weight, forcing a three-way choice before the page is seen.
- Seven-item nav bar — Six dropdown menus plus a Get a Demo button compete with the hero's Explore the Platform CTA below.
- Two hero CTAs — Explore the Platform and Launch a 30-Day Pilot sit side by side at similar size, splitting the primary action.
Trust
42PoorProof that the product is real, competent, and safe to try.






| Trust read | |
|---|---|
| ZONTAL | Eyebrow badge above the headline appearing to cite deployment at several of the 10 largest pharma companies |
| "Connected instruments" UI panel listing real instrument models (Bruker D8 Advance XRD, Agilent HPLC 1260, Thermo Fisher | |
| Customer logo strip (Novartis, Regeneron, Syngenta, Bayer, AstraZeneca, Organon) | |
| "A Top 10 biopharma quantified $5.3M a year from that shift in a single QC network. See the study →" beside the ISO 2700 | |
| Customer logo bar labeled "Trusted by labs around the world" (Almirall, Umoja Biopharma, United Therapeutics, Berkeley L | |
| Real product screenshots showing LIMS/ELN interfaces with agentic AI prompts ("Codon optimize", "Chart DNA results", "Sy |
Mobile web
42PoorThe phone experience as a first-class citizen.

What works
What to improve
CTA
66FairCopy, size, verb, cost-feel — does the primary CTA earn the click?

How ZONTAL compares
Recommended rewrites
Value props
68FairTitle, subtitle, hero — do they sell the product's true value?
From FAIR Data [to] Decisions at Sc[ale]
Industrialize instrument data... labs — without ripping out your LIMS, ELN, or C[DS]. Integrate · Contextualize · Analyze · Decide.
Working
Could improve
