Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
52Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

42Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Cookie Settings modal — Full-center overlay dims the headline and blocks the primary CTA at first paint on both devices.
  2. Three cookie buttons — Accept All, Reject All, and Confirm My Choices carry near-equal weight, forcing a three-way choice before the page is seen.
  3. Seven-item nav bar — Six dropdown menus plus a Get a Demo button compete with the hero's Explore the Platform CTA below.
  4. Two hero CTAs — Explore the Platform and Launch a 30-Day Pilot sit side by side at similar size, splitting the primary action.

Trust

42Poor

Proof that the product is real, competent, and safe to try.

ZONTAL
Scitara
Ganymede
TetraScience
Labric
Sapio Sciences
Trust read
ZONTALEyebrow badge above the headline appearing to cite deployment at several of the 10 largest pharma companies
Labric"Connected instruments" UI panel listing real instrument models (Bruker D8 Advance XRD, Agilent HPLC 1260, Thermo Fisher
TetraScienceCustomer logo strip (Novartis, Regeneron, Syngenta, Bayer, AstraZeneca, Organon)
Scitara"A Top 10 biopharma quantified $5.3M a year from that shift in a single QC network. See the study →" beside the ISO 2700
GanymedeCustomer logo bar labeled "Trusted by labs around the world" (Almirall, Umoja Biopharma, United Therapeutics, Berkeley L
Sapio SciencesReal product screenshots showing LIMS/ELN interfaces with agentic AI prompts ("Codon optimize", "Chart DNA results", "Sy

Mobile web

42Poor

The phone experience as a first-class citizen.

ZONTAL mobile capture for Mobile web

What works

What to improve

CTA

66Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

ZONTAL

How ZONTAL compares

Recommended rewrites

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

ZONTAL’s headlineFrom FAIR Data [to] Decisions at Sc[ale]Industrialize instrument data... labs — without ripping out your LIMS, ELN, or C[DS]. Integrate · Contextualize · Analyze · Decide.

Working

Could improve