Your landing page’s weakest score is CTA.

Fix CTA
57Growth scoreupdated

category scores

category scoresShowHide

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

ICsense
Visibl Semiconductors
Presto Engineering
Efabless

Problems

  • no CTA button or input in fold
  • nav 'Contact Us' is only action
  • mobile fold has zero actions
  • headline promise has no next step

Information hierarchy

52Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Hero without CTA — The headline sits over the hero image with no button or action anywhere in the fold.
  2. Eight-link nav row — Eight equal-weight links are the fold's only clickable paths, dispersing attention with no primary action to anchor it.
  3. Permutation diagram block — A dense technical schematic enters the fold and competes with the hero photo before the value prop has landed.

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Zero ASIC desktop capture for Trust

How Zero ASIC compares

Trust read

Mobile web

58Fair

The phone experience as a first-class citizen.

Zero ASIC mobile capture for Mobile web

What works

What to improve

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Zero ASIC’s headlineShipping Custom Silicon in Hours, Not Years

Working

Could improve