Your landing page’s weakest score is Value props.

Fix Value props
63Growth scoreupdated

category scores

category scoresShowHide

Value props

52Fair

Title, subtitle, hero — do they sell the product's true value?

Zaplar’s headline undersellsBuilt for exceptional hoteliersZaplar replaces PMS, POS, and every tool in between.

Working

  • Subhead states the real consolidation claim
  • Audience named clearly: hoteliers
  • Real product screen shown, plus YC badge

Could improve

  • Headline says nothing about the product
  • No numbers or concrete outcomes
  • Hero UI too small and dark to read

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Zaplar
Stayntouch
Apaleo
Mews
Trust read
ZaplarY Combinator badge above the headline
MewsProduct dashboard UI showing "Hotel Sunset" metrics: RevPAR $118, Occupancy 55%, Revenue $290,172
Cloudbedsimplicit context Cloudbeds may benefit from pre-existing familiarity among its target audience.
ApaleoCustomer logo bar: citizenM, Numa, Valk Exclusief, Limehome, Mollie's, SMARTments, nestor, easyHotel
StayntouchHotelTechReport badge showing star rating with "153 REVIEWS"
roomMaster (WebRezPro alternative) — WebRezPro"More than 2,000 properties worldwide trust WebRezPro to run their operations."

Mobile web

58Fair

The phone experience as a first-class citizen.

Zaplar mobile capture for Mobile web

What works

What to improve

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Zaplar

How Zaplar compares

Recommended rewrites

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Zaplar desktop capture for Information hierarchy

What works

What to improve