Waiteshttps://waites.net/

Your landing page’s weakest score is Mobile web.

How Waites ranks

  1. 1.Talos72
  2. 2.Ndustrial-grade sensor rival: Petasense63
  3. 3.Sensemore60
  4. 4.Augury59
  5. 5.Waites57
  6. 6.Nanoprecise47
Fix Mobile web
57Growth scoreupdated

category scores

Mobile web44Value props52
category scoresShowHide
Mobile web44Value props52

Mobile web

44Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Privacy Settings overlay — Dead consent wall eats the bottom half of the fold with no conversion-value CTA.
  2. Truncated headline text — "Waites WANT" is cut off mid-message; the value statement and demo CTA never appear above the fold.

Value props

52Fair

Title, subtitle, hero — do they sell the product's true value?

Waites’s headline vagueYOU WANT REDUCED COST YOU NEED WAITES

Working

  • Names a real buyer outcome: cost
  • Bold, confident want/need framing
  • Recognizable customer logos below

Could improve

  • Never says what the product is
  • No numbers or proof in the copy
  • Mobile fold cuts headline to 'Waites WANT'

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Waites desktop capture for Trust

How Waites compares

Trust read

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Waites desktop capture for Information hierarchy

What works

What to improve

CTA

70Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Waites

How Waites compares

Recommended rewrites