Aibo (Sony)https://us.aibo.com/

Your landing page’s weakest score is Value props.

How Aibo (Sony) ranks

  1. 1.Eilik (Energize Lab)61
  2. 2.Loona (KEYi Tech)60
  3. 3.EMO (Living.AI)50
  4. 4.Aibo (Sony)49
  5. 5.Lightberry49
Fix Value props
49Growth scoreupdated

category scores

Value props28Information hierarchy42
category scoresShowHide
Value props28Information hierarchy42

Value props

28Poor

Title, subtitle, hero — do they sell the product's true value?

Information hierarchy

42Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. aibo Community card — Community housekeeping occupies the hero position where the product's value proposition should sit.
  2. Five-link nav row — Five same-weight exits sit beside Buy now before the page has stated what Aibo is.
  3. Learn more link — A secondary exit in the scan path pulls attention away from Buy now with no context.

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Aibo (Sony)

How Aibo (Sony) compares

Recommended rewrites

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Aibo (Sony) desktop capture for Trust

How Aibo (Sony) compares

Trust read

Mobile web

58Fair

The phone experience as a first-class citizen.

Aibo (Sony) mobile capture for Mobile web

What works

What to improve