UpKeephttps://upkeep.com/

Your landing page’s weakest score is Trust.

How UpKeep ranks

  1. 1.MaintainX73
  2. 2.Sidekick72
  3. 3.Limble CMMS71
  4. 4.Augmentir70
  5. 5.UpKeep64
Fix Trust
64Growth scoreupdated

category scores

Trust60CTA62
category scoresShowHide
Trust60CTA62

Trust

60Fair

Proof that the product is real, competent, and safe to try.

UpKeep
Limble CMMS
MaintainX
Trust read
UpKeepTrusted by 4,000+ companies
Sidekick"Backed by Y Combinator" badge beneath the hero copy
MaintainXForbes Cloud 100 2025, G2 Top 100, and Deloitte Fast 500 award badges
Limble CMMSRATED #1 BY 50,000+ MAINTENANCE PROFESSIONALS
Augmentir"TRUSTED BY THE WORLD'S LEADING DIGITAL INNOVATORS" logo band header

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

UpKeep
MaintainX
Sidekick
Augmentir
Limble CMMS

Problems

  • no 'free' despite free trial in nav
  • demo request feels costly/committal
  • hero and nav CTAs conflict
  • hero has no self-serve path

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

UpKeep desktop capture for Information hierarchy

What works

What to improve

Mobile web

64Fair

The phone experience as a first-class citizen.

UpKeep mobile capture for Mobile web

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

UpKeep’s headlineOne Platform for CMMS, Safety, and Asset OperationsTrusted by 4,000+ companies, UpKeep CMMS brings work orders, compliance and preventive maintenance together, with embedded AI that adapts to how your team works. Reduce downtime, extend asset life, work safer.

Working

Could improve