Your landing page’s weakest score is Trust.

Fix Trust
74Growth scoreupdated

category scores

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Trust

66Fair

Proof that the product is real, competent, and safe to try.

UpCodes
Structured AI
Trust read
UpCodesCustomer logo wall on mobile including Snøhetta, WATG, Carnegie Mellon University, and AECOM
Structured AILogo strip "Upholding quality standards with:" featuring Mott MacDonald, Salas O'Brien, Syska Hennessy Group, GPD Group,
Verifi3D (Xinaps)No visible trust signal identified.
Kreo (formerly BIMerr/related AI drawing tools)"Rated 4.6/5 from 80+ reviews" badge beneath the hero CTA
Solibri"A NEMETSCHEK COMPANY" line under the Solibri logo
BIMcollab (Zoom/Nexus model checking)"Helping 150,000 AECO professionals operate with confidence, every day."

Information hierarchy

71Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Duplicate CTA pairs — 'Try it for Free' and 'Get a Demo' appear twice in the fold — nav and hero — splitting weight across four buttons for two actions.
  2. Truncated section headline — 'Disjointed documents?' floats into the fold mid-animation with a stray ghosted 's' beneath it, reading as broken copy rather than a deliberate beat.
  3. Split hero layout — Headline sits left while the subhead and CTAs sit in a right column, breaking the natural top-down scan from promise to action.

Mobile web

76Fair

The phone experience as a first-class citizen.

UpCodes mobile capture for Mobile web

What works

What to improve

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

UpCodes

How UpCodes compares

Recommended rewrites

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

UpCodes’s headlineUpCodes is the AI-native platform for codes, plans, and specs, all in one place.Bring building codes, plans, and specifications into one QA/QC workflow. Every plan, every spec, checked against the code.

Working

Could improve