Your landing page’s weakest score is Trust.

Fix Trust
70Growth scoreupdated

category scores

category scoresShowHide

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Pluto
Paraform Talent
Trust read
Pluto"Backed by Y Combinator and Featured in Forbes" badge line above the headline
Mercorimplicit context Mercor may benefit from pre-existing familiarity among its target audience.
Micro1No visible trust signal identified.
Alex (Apriora)"We raised $20M to help AI hire more humans." funding banner
Paraform TalentCustomer logo wall featuring Palantir, Rippling, Decagon, Abridge, Cognition, Owner, and Scale

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Pluto
Paraform Talent
Alex (Apriora)

Problems

  • generic label, no value promise
  • click feels like paperwork
  • ignores headline's agent promise

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Pluto desktop capture for Information hierarchy

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Pluto’s headlineYour career needs an agent.Pluto is an AI voice agent that learns your story in 10 minutes and makes you discoverable to the right people and AI agents.

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Pluto mobile capture for Mobile web

What works

What to improve